Lewes, DE -- (SBWIRE) -- 11/17/2017 -- Clickstream analytics is the process of collecting user data based on their online activity and analyzing the data to do customer segmentation and then find out the reasons for the customer making a purchase or not. Clickstream analytics uses fundamental parameters such as visit duration, time stamps, IP address, session details, product details, and customer demographics. The vendor uses this information to profile the data, creating predictive models based on buying patterns in order to determine what they should do to increase their conversion rates.

Report forecast the global clickstream analytics market to decline at a CAGR of 13.65% during the period 2017-2021.

The report covers the present scenario and the growth prospects of the global clickstream analytics market for 2017-2021. To calculate the market size, the report considers revenue generated from implementing clickstream analytics. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, one driver in the market is detailed customer segmentation. One of the major reasons that companies are deploying clickstream analytics is that it provides personalized segmentation based on the users' online behavior. This enables businesses to customize their services and advertisements in accordance with the user profile. This improves the quality of user interaction, increases conversion rates, and leads to higher customer loyalty. Clickstream analytics identifies user behavior and provides necessary data. This data, when used on mapping or predictive models, allows for detailed customer segmentation. It is important to identify the customer segments and focus the website toward their preferences to enhance the chances of a sale.

Further, the report states that one challenge in the market is inaccuracy because of dynamic data. One of the major challenges in implementing clickstream analytics is getting the requisite data. The host servers have large amounts of data to be processed, from recording the web page that is being presented to monitoring the user browsing behavior. However, the content on the web page can change frequently because of live events and real-time bidding (RTB) advertisements. This is primarily because the content on web pages is dynamically created, including the inventories on the page.

Global Clickstream Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global clickstream analytics market: Google, IBM, Microsoft, and Oracle.

Other Prominent Vendors in the market are: Adobe Systems, AT INTERNET, SAP, Splunk, Talend, Verto Analytics, Vlocity, and webtrends.

Market driver
- Detailed customer segmentation
- For a full, detailed list, view our report

Market challenge
- Inaccuracy because of dynamic data
- For a full, detailed list, view our report

Market trend
- Use of mobile devices for clickstream analytics
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?

Spanning over 70 pages "Global Clickstream Analytics Market 2017 - 2021" report covers Executive summary, Introduction, Scope of the report, Research Methodology, Market landscape, Market segmentation by data type, Market segmentation by source, Market segmentation by type of user tracking, Geographical segmentation, Key leading countries, Decision framework, Drivers and challenges, Market trends, Vendor landscape, Appendix.

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