Dallas, TX -- (SBWIRE) -- 06/26/2014 -- SandlerResearch.org adds Global Customer Relationship Management (CRM) Market 2014-2018 new industry report in its store.Customer relationship management is a combination of organisational strategy, information systems and technology that is focused on providing better customer service. CRM is defined as a management philosophy that aims to create, develop and enhance customer relationships, so as to maximise customer value, corporate profitability and thus shareholders’ value. A category of enterprise software, CRM covers a broad set of software applications that helps businesses manage customer data and customer interaction, automate sales, marketing and customer support functions and manage employee, vendor and partner relationships. CRM enables businesses to gain actionable insights with a back-end analytical engine. It also helps businesses to see new opportunities with predictive analytics, streamline operations and personalise customer service based on the customer’s history and prior interactions.
Analysts forecast the Global CRM market will grow at a CAGR of 15.5 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global CRM market for the period 2013-2018. To calculate the market size, the report considers revenue generated from sales of CRM software. The revenue considered encompasses the following:
- Service and support
- Marketing and
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It also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market. In addition, the report discusses the major drivers that influence the growth of the Global CRM market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.
- North America
- Latin America
- IBM Corp.
- Oracle Corp.
- Microsoft Corp.
- Salesforce.com Inc.
- SAP AG
Other Prominent Vendors
- Amdocs Ltd
- Aplicor Inc.
- Acidaes Solutions Pvt. Ltd
- FrontRange Solutions Inc.
- Infor Solutions
- PK4 Software Technologies Pvt. Ltd
- Maximizer Software Inc.
- NetSuite Inc.
- Nuance Communications Inc.
- Sage Business Solutions
- Soffront Software Inc.
- Talisma Corporation Pvt. Ltd
- Tour de force CRM Software
- Zoho Corp.
Key Market Driver
- Phased Approach to CRM Implementation.
Key Market Challenge
- Absence of ROI Measurement System.
Key Market Trend
- Increasing Adoption by SMBs.
Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?