Lewes, DE -- (SBWIRE) -- 01/07/2016 -- Customer intelligence is the type of BI used for collection of the customer data and analyze it. It is an emerging technology for better understanding of the customer experience insights. It also offers organizations with financially accountable view of their customer information. It helps organizations in understanding their top customers with their improving financial performance. Businesses are using CI as a method to understand what their customers are doing and why. Nowadays, CI solutions are integrated with CRM software for better tracking and give consolidated results.

The customer intelligence market is expected to have a CAGR of 20.4% during the period 2015-2020, mainly driven by adoption of vertical specific solution across end users. Telecom and retail segment are the major end-user of the CI solution as they invest a lot in understanding their customers. The global customer intelligence region market is analyzed by six regions - North America, Western Europe, Asia-Pacific, Central Eastern Europe (CEE), Middle East & Africa and Latin America. North America is the most matured markets owing to its extensive infrastructure and the number of companies investing in the market.

One of the major trend in the market is a swift transition from multi-channel customer engagement in Omni-channel customer engagement. The customer's entire journey is tracked across all channels in order to create a consistent, enhanced customer experience. With the emergence of technologies like big data, advanced analytics, which analyses information from multichannel (web, mobile applications, social media, Voice over customer) in real-time to produce customized offers in a split of a second. However, the lack of professionals to understand the technology and use the customer data will impact the growth of the market in the developing regions.

The organizations adopt a customer intelligence solution to increase revenue share, attract new customers, increase customer retention and modify or introduce new products, optimize operations. Major capabilities of customer intelligence solution are predictive analytics, decision management, real-time scoring, customer engagement, cross-campaign optimization, customer lifetime value segmentation. Some of the major market players include IBM, Oracle, Qilk, SAS, SAP, and Tableau.

This study covers and analyses "Customer Intelligence market" globally. Bringing out the complete key insights of this industry, this report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.

The Customer Intelligence (CI) solution have become a mandate across industries. With customers being empowered by the mobile and accessibility to internet, there has been a start change in the behaviour patterns and the influencer which helps them in purchasing any product or services. Increasing competition, lowering margins, and the drive to know the customer more is urging enterprises to go for CI solution. The market seeing introduction of more real-time analysis feature, focus more on ease of usage and also more of visualization features.

Large vendors, as a part of their expansion strategy, will continue to acquire small players in the market. Solutions on cloud lowers the total cost of ownership, which is encouraging enterprises to opt for these systems and become more competitive.

Enterprise should look to adopt these applications as the implementation gives them the capability to respond better to the dynamic environment by analysing historic data and real time information about the market, which increases the overall flexibility and improves efficiency of the enterprises.

The Global Customer Intelligence market is expected to reach $4,892.0 million by 2020. The solution segment is expected to grow at a CAGR of 17.6% whereas the services segment is expected to grow at a CAGR of 27.0%. The healthcare & Lifesciences vertical segment is expected to grow at a CAGR of 35.4 % and is the fastest growing vertical among other verticals during the period of 2015-2020.

Spanning over 128 pages "Customer Intelligence Market, Solutions [Web Analytics, Social Media Analytics, Voice Analytics, Mobile Analytics], Services, Deployment, Industry Verticals, Regions, and Vendor Profiling - Global Market Drivers, Opportunities, Trends, and Forecasts, 2015" report covers Industry Outlook, Report Outline, Market Snapshot, Market Outlook, Market Characteristics, Product Type: Market Size & Analysis, Deployment: Market Size & Analysis, Verticals : Market Size & Analysis, Regions: Market Size & Analysis, Vendor Profiles: Market Size & Analysis, Global Generalist, Competitive Landscape. The report covered companies are - SAS Institute Inc., Open Text Corporation, Qlik International AB, Verint Systems, Tableau Software, FICO, Information Builders Inc, Angoss Software Corp, IBM, SAP, ORACLE, Microsoft Corporation

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