Albany, NY -- (SBWIRE) -- 12/06/2018 -- Need for apt communication infrastructure between enterprises and their customers has necessitated adoption of big data analytics. Management of such voluminous data generated from multiple platforms has augmented adoption of agile data management platform for seamless access, management, and delivery of timely business strategies. Ubiquity of connected devices and adoption of data management platform across verticals are acknowledged as potential growth drivers of data management platforms market.

In its recent report addition titled, 'Global Market Study on Data Management Platforms by Data Source, Deployment, and End-User, Forecast 2018-26' Market Research Reports Search Engine (MRRSE) gauges recent market advances and their corresponding implications on overall growth of data management platforms market.

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SnapLogic Appoints Adobe for its Advanced Data Management Platform

Omni-channel compatibility to track meaningful data across diverse connected devices and payment modes remains primary amongst leading players in data management platforms market. To sustain stiff competition, leading market providers are diverting massive investments towards R&D initiatives to achieve competitive edge. Additionally, business mergers and coalition remain staple amongst vendors to achieve sustainable revenue pools. To cite an instance, leading software company SnapLogic best known for its PaaS offerings has recently partnered with Adobe to enhance its marketing campaigns, thus reaching out to diverse customer base. The development is expected to position Adobe lucratively on the growth curve of data management platforms market.

Cloud-based Deployment Type Likely to Anchor Growth Opportunities

Elaborate research findings documented in this section of the report allow readers to gain primary insights on various triggers instrumenting growth in data management platforms market. The report includes decisive insights on market definition, drivers, restraints, and trends that substantially impact growth trajectory of data management platforms market. Additionally, readers are also provided with insightful details on market segments and factors, besides offering deep analysis of market progression at regional and global levels. Based on segments, data management platforms market is segregated into data source, deployment, and end-user. First part data, second part data, and third party data are recognized as major data source segments. In terms of deployment, data management platforms market exhibits cloud-based and on-premise as core segments. Based on end-user, data management platforms market is classified into media agency, brand/retailer, publisher, and ad network as prominent end-users of data management platforms.

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North America to Remain Dominant Regional Market through the Forecast Span

Further in the course of the report readers are presented with elaborate geographical expanse of data management platforms market, based on which Europe, North America, Latin America, Southeast Asia, other APAC, China, Japan, and Middle East and Africa are identified as dominant regional fringes. 

Competition Matrix: Data Management Platforms Market

The report in its succeeding paragraphs spans across the competitive landscape, highlighting core details on forerunners in data management platforms market, inclusive of their growth strategies, recent developments in terms of strategic coalitions, acquisitions, and portfolio diversification. The report in its trailing section also includes a detailed player portfolio. Leading players identified in data management platforms market comprise, Oracle Corporation, Adobe Systems Incorporated, Neustar, Inc., Rocket Fuel, Inc., Turn Inc., and KBM Group LLC amongst a host of other players.

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