ResearchMoz.us include new market research report "Global Digital Economy - The Rapidly Evolving E-Commerce and M-Commerce Markets" to its huge collection of research reports
Albany, NY -- (SBWIRE) -- 10/29/2014 -- Over-The-Top services model is a key development for e-commerce sector
Over-The-Top (OTT) is the services model for the future for communications and media services, as well as a whole range of emerging ones, such as e-commerce, m-commerce, e-health, e-education, smart grids and the digital economy in general. While the rise of OTT services has created serious concerns for the traditional telecoms operators - it has also created an environment for innovation and alternative services to grow.
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Mobile commerce is one of the hottest sectors right now and the industry is finally coming into its own due to the rise of OTT services and app stores offering more digital channels for e-retailers to reach audiences. The growth of smart phones has also assisted the growth of m-commerce along with improvements in mobile infrastructure in many parts of the world. Players are slowly becoming lured into entering the mobile commerce market by the huge revenue opportunities and the potential for customer acquisition and retention.
The enormous success of smart phones is linked to the apps which are available and commercial models will be increasingly linked to these apps - which will result in further spectacular growth in m-commerce. BuddeComm sees the development of m-wallets and m-payment systems based on Near-Field Communication (NFC) as a key development for the m-commerce sector and beyond.
While a range of niche market applications will become successful; there is currently a lot of confusion and uncertainty regarding which ones will succeed - and who will make money from particular mobile e-commerce applications. Sales of entertainment based mobile apps are very popular and improved infrastructure such as fibre and 4G network rollouts is helping to drive the overall global digital media entertainment market. Incorporating social networks, online video, digital music, gaming apps and online dating; this sector is particularly driven by the uptake in mobile broadband apps and services.
Examples of key insights:
Mass market m-commerce is slowly coming to fruition. There appears to be a direct correlation between the frequency of mobile internet use and the use of advanced internet services such as mobile instant messaging, email and social networking.
Consumer willingness to seek cheaper and broader retail options is a driver behind both the growth of e-commerce and m-commerce.
Table of Contents
1. Over The Top is the New Reality
1.1 Transforming the telecoms industry
1.1.1 Telcos still ignoring industry transformation
1.1.2 The rapidly shrinking traditional telecoms market
1.2 Telcos have already lost the current OTT battle
1.2.1 Infrastructure investment models are stuck
1.2.2 Telcos will need to lift their game on infrastructure
1.3 The demand and supply imbalance in telecoms
1.4 Vested interests
1.5 The digital business buzzword is also ‘transformation’
1.6 What will be driving these new investments?
1.6.1 It is not about speed – it’s about ‘big data’
1.7 Hot sectors for OTT services
1.8 How to move forward?
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