Dallas, TX -- (SBWIRE) -- 09/07/2018 -- Digital Out of Home (DOOH) are the available digital media formats, used for marketing your brand outside of the home. If we go in detail, it's a kind of advertising done at easily reachable locations to the target audience through digital screens where the content can be touted well. DOOH allows more targeted message, capturing a relevant audience at the right time.

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A crisp, digital display is a never-failing way of capturing the attention of those who pass by. The traditional methods of advertising such as billboards on the sides of the buildings are still considered effective but the emergence of digital advertisements bring something extra to the ad campaigns.
Bus Shelters (Adshel Live); there are thousands of digital screens present in bus shelters. These screens can be equipped with touchscreen functionality, motion detection and even facial recognition– people who halt at bus stops waiting for their buses will be encapsulated with the technological wizardry in front of them, which will let the human mind remember the brand.
Billboards; they are the platforms which plays important role in advertising for decades. In the contemporary world, billboards are on the edge of taking the form of big screens with moving images.

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Digital billboards are available in two varieties – wrap billboards, which could be placed in high-traffic locations so to project maximum impact. Other one is Storm Screens which are placed on arterial routes, endorsing a brand on the frame and lighting of billboard as well.
Supermarkets and Shopping Malls; this is a quite an effective medium for DOOH as millions of people pass through doors of supermarkets. With many screens projections in shopping centers reaching over millions of people every day. As people visit in these shopping centers actively looking to spend money implements they are receptive to advertising campaigns. The screens are designed as interactive where consumers are given options to browse and download content.

Pubs & bars; Advertising business in bustling social environments is very effective such as bars and pubs. When people are relaxed and receptive while drinking or waiting as it is a perfect time for advertising through screens.
Reaching out to hundreds and thousands of consumers is not that cheap and with growing competition in mass-market communication everything needs to be calculated. To understand the costs involved, GRP (Gross Ratings Points) is followed which refers to the impression that is delivered with the help of media scheduled for the outdoor location.
There are many parameters taken into consideration based on visibility, traffic, size, location and so on.

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