Pune, India -- (SBWIRE) -- 01/10/2019 -- Market Scenario:
Eye tracking is a measurement of an eye activity. It determines human's presence, attention, focus, drowsiness, consciousness or other mental states and it is possible to used such information to design new user interfaces by gaining deep insights of human behaviour. It is an electronic process of locating the point of person's gaze or following and recording the movement of point of gaze. Moreover, eye tracker also detects blink frequency and changes in pupil diameter of an eye. The collection of eye tracking data uses remote or head-mounted eye tracker that is connected to computer. It is possible to use eye tracking technology in applications such as, automotive, medical, and defense industries.
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Increasing applications of eye tracking systems in advertisement, social media and consumer sectors are expected to drive the eye tracking market across the globe. Further, growing adoption of eye tracking technology in defense and aerospace sectors are also the driving factors for this market. Moreover, rising heavy investments in smart & wearable technology and assistive communication devices are anticipated to boost the eye tracking market in upcoming years. However, consistent growth of robotics technology in automotive industries could be the major reason of restraining the eye tracking market growth. Yet, development of less costly eye tracking system devices could be a major challenge for this market. Fast growth of AR/VR applications and use of eye tracking technology in consumer electronic devices could create greater opportunities for this market in upcoming years.
Segmentation:
The eye tracking system market is segmented on the basis of type, application, industry vertical and region.
On the basis of type, the market is segmented into head mounted eye and remote eye.
On the basis of application, the market is segmented into assistive communication, human behaviour and market research, and others.
On the basis of industry vertical, the market is segmented into retail and advertisement, consumer electronics, healthcare and research labs, government, defense, and aerospace, automotive and transportation, and others.
Key Players:
The major key players in eye tracking system market are Tobii AB, LC technologies, Eyetech Digital Systems, Ergoneers GmbH, Smart Eye AB., Mirametrix Inc., Pupil Labs GmbH, Seeing Machines, SR Research Ltd., and Gazepoint. These players are trying to recognise the needs of market in developing countries and expanding their strategies to improve business needs.
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Segmentation:
By Type
- Head Mounted Eye
- Remote Eye
By Application
- Assistive Communication
- Human Behaviour and Market Research
- Others
By Industry Vertical
- Retail and Advertisement
- Consumer Electronics
- Healthcare and Research Labs
- Government
- Defense and Aerospace
- Automotive and Transportation
- Others
Regional Analysis:
Geographically, the eye tracking system market is segregated in North America, Europe, Asia Pacific, and LAMEA (Latin America, Middle East and Africa). The major growth factors for eye tracking system market in North American region are increasing usage of eye tracking system in healthcare and retail sectors. Further, self-driving and hybrid automobiles market in economically developed countries such as, U.S., Japan, and Germany are expected to drive eye tracking system market in North American region followed by Europe and Asia-Pacific regions. Moreover, consistent growth in usage of eye tracking systems in retail and advertisement sectors drives the market demand in APAC and Middle East regional countries.
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