Lewes, DE -- (SBWIRE) -- 01/06/2017 -- Report forecast the global instant coffee market to grow at a CAGR of 5.82% during the period 2016-2020.

Instant coffee is prepared by vaporizing brewed coffee beans. It is available in the form of powder and differs from freshly brewed coffee in terms of flavor and aroma. The main advantage of instant coffee is the convenience in preparing it. Also, it requires less equipment for preparation. Although fresh coffee dominates the overall coffee market, instant coffee continues to gain share, due to its greater appeal among new coffee drinkers. The convenience and versatility, in terms of flavor and aroma, of instant coffee make it an attractive drink in developing countries. On the other hand, in developed countries, instant coffee seeks to shed its commodity image to sustain consumer interest.

The report covers the present scenario and the growth prospects of the global instant coffee market for 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of instant coffee to individual consumers across the globe in 2015.

The market is divided into the following segments based on geography:
- Americas
- APAC
- Europe
- MEA

According to the report, one of the primary drivers in the market is optimal alternative for time-pressed consumers. Fast-paced life, longer working hours, and busy lifestyle have spurred convenience-seeking nature in consumers as there is limited time left to spend on elaborate coffee preparation. This convenience-seeking nature has favored ready-to-drink instant coffee as it does not require time-consuming preparation process and therefore is a proper fit for the contemporary time-pressed consumers. Moreover, everyone is not well aware of the preparation method of traditional coffee. Therefore, instant coffee is gaining significant traction among consumers because they consider it a highly convenient and time-saving option.

Further, the report states that one major challenge in the market is presence of substitutes. In Asia, consumers have a cultural inclination toward traditional drinks, like tea in India, baijiu in China, and Sakura tea in Japan, which tend to impact the adoption of coffee culture in these countries, which have a considerable consumer base.In addition to this, vending machines, K-cups, and cold drinks appeal to customer segments that prefer instant drinks. These machines offer high convenience for customers seeking freshly brewed coffee. They brew a wide variety of fresh coffee in sizes such as single-serve, travel mug, and carafe with flavors like cappuccino, dark coffee, and mocha. These factors have made single-serve dispensing machines highly popular among consumers and position it as a direct alternative to instant coffee.

Global Instant Coffee Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global instant coffee market: JDE, Keurig Green Mountain, Nestlé, and Starbucks.

Other prominent vendors in the market are: AJINOMOTO GENERAL FOODS, AMT Coffee, COLCAFÉ S.A.S. - INDUSTRIA COLOMBIANA DE CAFÉ, InterNatural Foods, The J.M. Smucker Company, Kraft Heinz, Lavazza, Strauss Coffee, Tata Coffee, Tchibo Coffee, and Trung Nguyen.

Market driver
- Optimal alternative for time-pressed consumers.
- For a full, detailed list, view our report

Market challenge
- Volatile price of green coffee beans.
- For a full, detailed list, view our report

Market trend
- Key competitors' focus to boost coffee production.
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 64 pages and 40 Exhibits "Global Instant Coffee Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by product, Market segmentation by distribution channel, Geographical segmentation, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Competitor landscape, Key competitor analysis, Appendix.

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