New York, NY -- (SBWIRE) -- 02/06/2019 -- Lead management is business-to-business and direct-to-consumer oriented set of practices, methodologies and systems intended to generate and to qualify new potential business prospects. Lead management is usually functioned by various marketing programs or campaigns. Lead management maintains business relations between its outgoing consumer advertising and the replies to that advertising. Lead management aids in customer relationship management (CRM) and sales management. Lead management involves the acquisition of new customers, market brand identity and selling to current clienteles which enables business profitability.

Lead management requires in various stages of a sales procedure and across a distributed sales force. In this modern era, this process has speedily become technology-centric and shifted from manual workload to automation systems. Therefore, the lead management market is estimated to grow during the ten year forecast period.

Lead Management Market: Drivers and Restraints

The drivers which are driving the lead management market are, rapid establishment of new industries or enterprises, large global company purchases, growing adoption among the small or midsize businesses (SMBs) and changing customer or consumer buying patterns.

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Some challenges which are hampering on the lead management growth such as, need to convince channel partners about fair lead distribution system and to catch up their attention and follow of leads, report back on leads those have sent to sales representatives, Getting multi-line partners to sell our product vs. a competitor's product, need to convince channel managers leads should not have to be manually revised before it can be allocated, and market strategies include complex mixtures of direct selling offices and resellers (competing or overlapping territories, major accounts assignments, differences in product focus, expertise or capabilities, lead sources tied to specific program funding).

Lead Management Market: Segmentation

Lead Management Market, by Technology

Lead Acquisition
Batch Imports
Electronic Data Transfer
Quick Apply Web Forms
Lead Filtering and Assessmen
Data verification (e.g. mobile or telephone numbers, address scrubbing and zip codes)
Device intelligence (e.g. device fingerprint, true geo location, botnet proxy detection and real IP detection)
Fraud screening
Data appending (e.g., appending third-party data like credit, purchase history and preferences)
Lead Scoring/Grading
Prioritization
Lead Management Market, by type of Services

Major Accounts
Round Robin
Geographical
Historical Match
Proximity / Radius
Lead Management Market, by Deployment

Cloud-based platform
Lead Management Market, by End User Industries

Healthcare or Pharmaceutical Industries
Financial Services (insurance and mortgage) Industries
Professional Services Sectors
Sports & Entertainment Industries
Non-Profit Organizations
Higher Education Sectors
Lead Management Market, by Applications

Lead generation
Prospect or client management
Lead Management Market: Overview

Globally, the lead management market is used intensively due to advent of technology-centric procedures and it is shifted from manual workload to automation systems.

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Lead Management Market: Regional Outlook

A region level segmentation is completed for lead management market that covers

North America
Latin America
Eastern Europe
Western Europe
Asia Pacific excluding Japan
Japan
Middle East & Africa
Globally, North America is leading the lead management market followed by Latin America and the Asia-Pacific.

Lead Management Market: Key players

The prominent players operating in lead management are Salesforce, Oracle, SAP, IBM, Microsoft, Siebel CRM Systems, Inc. (US), MarketNet (US), Vovici-Verint (US), Pipedrive, Inside sales box, Drishti, Sales optimize, ProsperWorks, Zoho, Nutshell, Marketo and Hubspot.