Chicago, IL -- (SBWIRE) -- 12/06/2019 -- According to the Report Ocean, the global location analytics market was valued at USD 9.1 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 16.6% over the forecast period 2019-2026.

Location analytics can be defined as the methodology to detect location or geography of business-based data. It allows companies and organizations to merge 3-D data with conventional BI data. This spatial data is collected using various data sources such as cameras, sensors mobile devices, global positioning systems (GPS), and social media channels. Location-based analytics help in collecting location-centric data, which guide in making strategic business decisions. Location analytics includes interpretation and analysis of estimated information with its location or geographical component. Location analytics is also used for predictive analysis, increasing adoption by small and medium enterprises and for market intelligence, which enhance the growth of market globally. The rising demand for location data by military of any country to identify the exact location of troops and opponent activities on a map, helping in making better decisions and present strategic advantages.

The market analysis is based on study of various market segments such as:

By Component:
Solutions
Services
By Solution:
Geocoding and Reverse Geocoding
Data Integration and ETL
Reporting and Visualization
Thematic Mapping and Spatial Analysis
Others

By Service:
Consulting
Integration and Deployment
Support and Maintenance

By Application:
Risk Management
Emergency Response Management
Customer Experience Management
Remote Monitoring
Supply chain Planning and Optimization
Sales and Marketing Optimization
Others

By Vertical:
Retail,
Manufacturing
Government & Defence
Media & Entertainment
Transportation & Logistics
Energy & Utilities
others

The global location analytics market is further analyzed by segmenting the market into various geographical regions:
North America
Asia-Pacific
Europe
Latin America
MEA

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Competitive Landscape

SAAS Institute, ESRI, Oracle, Pitney Bowes, Microsoft, Galigeo, Cisco Systems, IBM, Purple, GeoMobyl

Furthermore, years considered for the study are as follows:

Historical year - 2016, 2017
Base year - 2018
Forecast period - 2019 to 2026

Target Audience of the Global Location Analytic in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

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