Lewes, DE -- (SBWIRE) -- 10/13/2016 -- Report forecast the global m-commerce market to grow at a CAGR of 27.48% during the period 2016-2020.

Mobile commerce or m-commerce refers to buying and selling of goods and services using hand-held devices like smartphones and tablets. Rapid technological advances have brought significant growth to the mobile device and global m-commerce market, with more and more people inclined to use smart devices to carry out their m-commerce activities. Higher adoption of mobile devices has enabled various retail stores to go online and continuously engage in rigorous marketing strategies to attract customers.

The report covers the present scenario and the growth prospects of the global m-commerce market for 2016-2020. To calculate the market size, the report considers the revenue generated from m-commerce done through tablets and smartphones.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, growing adoption of mobile wallets will be a key driver for market growth. Mobile wallet refers to payments made through mobile devices instead of credit or debit cards, or any other cashless payment method. It stores the customers' credit cards details and enables the user to pay at NFC POS terminals via smartphones. Transactions through mobile wallets need high-speed internet and interoperability between service providers and issuers. NFC-enabled mobile wallets and mode of payments are gaining popularity as it is convenient and saves lot of time. Thus, the growing awareness of mobile wallet and convenience is likely to support the growth of the m-commerce market globally.

Further, the report states that intense competition from alternative mediums, where competitors hold a larger share than the online medium, is a major challenge for vendors in the global m-commerce market. In addition, substitute services like retail shops attract even passer-by customers, who have no intention to shop. Retail stores often have good marketing strategies that help them increase the number of prospective buyers. Therefore, the presence of direct substitute to m-commerce may pose a serious threat to the growth of the market during the forecast period.

Global M-Commerce Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global m-commerce market: Alibaba, Amazon, Apple, eBay, Google, and PayPal.

Other Prominent Vendors in the market are: ASOS, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe's, Macy's Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, and Walmart.

Market driver
- Increased installations of mobile apps
- For a full, detailed list, view our report

Market challenge
- High availability of substitutes
- For a full, detailed list, view our report

Market trend
- Transition from mobile web to mobile app
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 68 pages and 40 Exhibits "Global M-commerce Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market description, Market Overview, Market segmentation by platform, Buying criteria, Geographical segmentation, Market attractiveness, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

For more information Visit at: http://www.marketresearchreports.com/technavio/global-m-commerce-market-2016-2020

Related Report;

Global E-Commerce Market 2016-2020 - Visit at - http://www.marketresearchreports.com/technavio/global-e-commerce-market-2016-2020

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