Albany, NY -- (SBWIRE) -- 02/11/2014 -- Researchmoz presents this most up-to-date research on "Marketing to Millennials - US - February 2014".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.
Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a ‘Millennial’-just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for who they are, rather than be lumped together and labeled.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Snapshot of Millennials
Figure 1: US population, by generation share, 2014
Income and expenditures
Finances are a significant source of stress for Millennials.
Figure 2: Median household income and average annual expenditures, by all versus Millennials, 2012
Marketing to Millennials
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Figure 3: Behaviors related to companies/brands, by all and Millennials, November 2013
The Millennial consumer
Value and positive experience are “very important” purchase decision factors
Figure 4: Top five “very important” factors to purchase decision, by all and Millennials, November 2013
Many Millennials reward corporate altruism
Figure 5: Share of Millennials who make an effort to buy from “good” companies, by gender and parental status, November 2013
Millennials more likely than other adults to share personal information
Figure 6: Type of personal information would provide, by all, Millennials, and Baby Boomers, November 2013
Millennials are generally responsible with money, but some find it hard to say no
Millennials by the Numbers
Demographic Characteristics of Millennials
Median income in 2012 lower than it was in 2007
Figure 20: Median household income in 2012 dollars, by all and Millennials, 2007-12
Millennials have little money to spare or save
Figure 21: Median household income and average annual expenditures, by age/generation of householder, 2012
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