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Global Marketing Analysis to Millennials - US - February 2014

Researchmoz presents this most up-to-date research on"Marketing to Millennials - US - February 2014".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.

 
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Albany, NY -- (SBWIRE) -- 02/11/2014 -- Researchmoz presents this most up-to-date research on "Marketing to Millennials - US - February 2014".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.

Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a ‘Millennial’-just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for who they are, rather than be lumped together and labeled.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Snapshot of Millennials

Figure 1: US population, by generation share, 2014

Income and expenditures

Finances are a significant source of stress for Millennials.

Figure 2: Median household income and average annual expenditures, by all versus Millennials, 2012

Marketing to Millennials

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Figure 3: Behaviors related to companies/brands, by all and Millennials, November 2013

The Millennial consumer

Value and positive experience are “very important” purchase decision factors

Figure 4: Top five “very important” factors to purchase decision, by all and Millennials, November 2013

Many Millennials reward corporate altruism

Figure 5: Share of Millennials who make an effort to buy from “good” companies, by gender and parental status, November 2013

Millennials more likely than other adults to share personal information

Figure 6: Type of personal information would provide, by all, Millennials, and Baby Boomers, November 2013

Millennials are generally responsible with money, but some find it hard to say no
Millennials by the Numbers

Demographic Characteristics of Millennials

Millennial Economy

Key points

Median income in 2012 lower than it was in 2007

Figure 20: Median household income in 2012 dollars, by all and Millennials, 2007-12

Millennials have little money to spare or save

Figure 21: Median household income and average annual expenditures, by age/generation of householder, 2012

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