Albany, NY -- (SBWIRE) -- 10/27/2016 -- Description

About Marketing Resource Management

MRM software is a software that helps in managing marketing operations effectively based on MRM processes. The primary functions of MRM are marketing planning and budgeting, asset management, project management, and content management. These systems also help connect an organization's marketing departments. Organizations use MRM systems to understand the buying criteria of consumers and to market accordingly. The benefits of MRM software are shown in the following exhibit.

Technavios analysts forecast the Global Marketing Resource Management Market to grow at a CAGR of 12.19% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global marketing resource management market for 2016-2020. To calculate the market size, the report discusses the major drivers that are influencing market growth, the current challenges faced by vendors and the market, and the key emerging trends that are affecting the current and future market scenarios.

The market is divided into the following segments based on geography:

Americas
APAC
EMEA

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Technavio's report, Global Marketing Resource Management Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
BrandMaker
BrandSystems
IBM
Infor
Microsoft
SAP
SAS Institute
Teradata
Workfront

Other prominent vendors
Elateral
Adnovate
Adobe Systems
Capital ID
Censhare
Code Worldwide
Direxxis
MarcomCentral
Oracle
Saepio

Market driver
Growing need for improvement in market response and customer digital experience.
For a full, detailed list, view our report

Market challenge
Lack of comprehensive integration strategy and Interoperability issues.
For a full, detailed list, view our report

Market trend
Emergence of location-based marketing.
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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