Albany, NY -- (SBWIRE) -- 07/31/2015 -- About Global Marketing Technology Market

Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing is mapped now with the expectation of lead generation. With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales. In addition, organizational spending on technology such as marketing automation and data analytics is outpacing sales. This has forced companies to work to deal with high volume of data management and to align sales and customer relationship management with solid reporting.

Technavio's analysts forecast the global marketing technology market to grow at a CAGR of 11.9% over the period 2014-2019.

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Covered in this Report

The global marketing technology market can be segmented into four segments: Interactive systems, content creation and management, data and analytics systems, and enterprise administrative applications. This report covers information about the market share of global marketing technology market by application. The report also covers information about the geographical segmentation of the market based on the three key regions.

Technavio's report, the Global Marketing Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it also provides the market landscape. The report also includes a discussion of the key vendors operating in this market.

Key Regions
Americas
APAC
EMEA

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Key Vendors
Accenture
Hubspot
IBM
Marketo
Oracle
Salesforce

Other Prominent Vendors
6Sense
Acidaes Solutions
Amdocs
Aplicor
Aptean
Artesian Solutions
Attensity Group
Bazaarvoice
Cisco
Cognizant
Demand Media
Domo
Earth Integrate
FrontRange
Infor Solutions
InsideSales.com
InsideView
Kana Software
Kenshoo
Lattice Engines
Marin
Maximizer Software
NetSuite
Nuance Communications
Pipedrive
PK4 Software Technologies
QuestBack
Sage Business Solutions
Skytree
Soffront Software
SugarCRM
Tableau Software
Talisma
Tour de Force CRM
Visible Technologies
Zoho CRM

Market Driver
Wider Level of Engagement Marketing
For a full, detailed list, view our report

Market Challenge
Rapid Change in Technology
For a full, detailed list, view our report

Market Trend
Adoption of Predictive Analytics for Lead Generation
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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