Albany, NY -- (SBWIRE) -- 04/10/2015 -- Sleep, as a measure of well-being and good health, is both a major and intimate necessity. When it comes to purchasing the right bed and mattress, people seek to understand the benefits of the product they are spending on. Hoping to get maximum comfort and rest after at the end of a hectic day, consumers put emphasis on the quality of mattresses purchased.The global mattress market has emerged as a lucrative business today. Over recent years, the market for mattresses has changed drastically; from a dull and slow-growing sector to a dynamic, innovative, and stylish marketplace that now offers a wide array of choices for consumers and celebrity brand partnerships.

Mattress retailing is a growing sector where a number of retailers, both online as well as bricks and mortar, are entering the market or already exist. Up until now, the U.S. has been a prominent leader of the global mattress market for years, in terms of both production and consumption. The global market for mattresses is constantly growing with general-purpose and specialized products, offering product innovations, new introductions, and economical prices in luxury bedding products for consumers. With retailers in the mattress market selling premium and lifestyle mattresses today, consumers around the globe are spoilt for choice.

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Trends that Will Boost the Market until 2019

Based on the various sales and product launches seen over the past few years, the following trends will enlighten the reader with an overall picture of the mattress market.

Trend #1: Specialty Mattress (Non-innerspring mattress)

The demand for non-innerspring mattress (specialty) in the post-recession period will continue to add more value to the market and accelerate its growth until 2019. The specialty mattress market segment is anticipated to demonstrate the highest growth in the coming years. The development of the specialty mattresses segment is attributed to factors such as rising incidences of sleep disorders and growing awareness regarding the same, greater durability of mattresses and satisfaction on the part of consumers, increasing consumer online reviews and general surveys, and lower prices.

Trend #2: Eco-Friendly Mattresses

As the green revolution continues to spread across various industries, the home furnishings sector is likely to see the introduction of eco-friendly materials in the next few years. Materials made from renewable resources and natural organic compounds are used in beddings and mattresses. Greener options in terms of sustainable fibers such as wool, bamboo, or organic cotton, and natural latex and plant-based memory foams are forecast to replace traditional products. As the economy slowly recovers, companies will continue to offer a wide gamut of options to target global buyers with budget-friendly product options.

Thanks to an impressive improvement in the wake of the recession, the mattress market has observed progressions in manufacturing techniques and accessibility of new, affordable, and advanced materials. The overall demand for the mattress market is mainly driven by consumer confidence and rising disposable incomes. Consumers with higher disposable income are far more conscious of reputed brands associated with a mattress. Such trends deserve a special mention when it comes to the growth and development of the mattress market.Looking at the competitive landscape of the mattress market, small-scale companies have been competing against bigger names by offering better customer service or special features. On the other hand, famous and established brands tend to depend on strong brand marketing, and far-reaching manufacturing and distribution channels.

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