Market Research Store: Global Mobile Advertising Market is valued at $15.33 billion in 2014 and is expected to grow at a CAGR of 26.40 % to reach $99.89 billion by 2022.
Deerfield Beach, FL -- (SBWIRE) -- 12/10/2015 -- The Global Mobile Advertising Market is valued at $15.33 billion in 2014 and is expected to grow at a CAGR of 26.40 % to reach $99.89 billion by 2022. Uptake in smart phones and tablets, as well as the fusion of consumer behaviors on computers and mobile devices are the major factors favoring the market whereas heavy investment in new methods and the security risks associated with use of personal devices are the restraining factors for this market.
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The Global Mobile Advertising Market is segmented on the basis of Solution, Application, End user, Services, Type of Advertising and Geography. On the basis of Solution, the market is categorized into Reporting and Analytics Solutions, Mobile Proximity Solutions, Integrated Solutions, Content Delivery Solutions, Advertisement Campaign Solutions. On the basis of End User,, the market is segmented into Small and Medium Business(SMB) and Large Scale Enterprises. The market is divided on the basis of Industry into Healthcare, Manufacturing, IT and Telecom, Automotive, Defence and Government, Transport and Logistics, Consumer goods and Retail, Banking and Insurance, Media and Entertainment, Energy, Power and Utilities and Others. Global Mobile Advertising Market by Service is segmented into Consulting Services and Integration Services. On the basis of type of advertising, the market is segregated into Audio Advertising, In-App Advertising, Messaging Advertising, Mobile Digital Coupons Advertising, Search Advertising and Visual Advertising. Market is segmented on the basis of devices into smart phones, tablets, Desktops, Laptops, And Notebooks, Smart TVs and other devices. Global Mobile Advertising Market by geography is categorized into North America, Europe, Asia Pacific, and Rest of the World.
The key players in Global Mobile Advertising Market are Apple, Facebook, Microsoft, Google, Nokia, Yahoo, Flurry, Drawbridge, InMobi, Amobee.
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A recent report published on the Mobile Advertising market presents an analytical overview of the Mobile Advertising industry. It studies the global Mobile Advertising market in detail to update the stakeholders about the latest market trends, and help them in determining crucial business strategies. In a coherent chapter-wise format, the Mobile Advertising Industry report presents the findings from the analysis of the present Mobile Advertising market dynamics. Data included in these chapters are logically interspersed with infographics and graphical representations.
Information and statistics the analysts have referred to for compiling the Mobile Advertising report are obtained from trusted industrial sources and have been plausibly collated. The data sourced is filtered through several research stages using industry-leading analytical tools to ensure that the Mobile Advertising market report encompasses only authenticated data derived from validated industrial sources. To enrich the Mobile Advertising industry report with industry-specific statistics, relevant data is also sourced from the repository of financial records of the leading companies.
The report begins by introducing the global Mobile Advertising market. The products and services offered in the Mobile Advertising market are evaluated in-depth. To study the growth trajectory of the Mobile Advertising market, the report studies the development trends it has exhibited in the last couple of years. The prevailing competitive landscape of the Mobile Advertising market is analyzed in the report. It also presents an in-depth study on the development status of the Mobile Advertising market.