Lewes, DE -- (SBWIRE) -- 10/18/2016 -- Report forecast the global mobile and web analytics market to grow at a CAGR of 16.3% during the period 2016-2020.

Mobile analytics analyzes the traffic for mobile websites. It helps to determine the effectiveness of mobile marketing campaigns for the business and study the aspects that increase the traffic for the mobile websites.

The report covers the present scenario and the growth prospects of the global mobile and web analytics market 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of mobile and web analytics solutions to calculate the market size.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, a key growth driver is the increased benefits of mobile and web anbalytics. rapid industrialization in China. The integration of mobile and web analytics tools with IT systems of an organization helps in interpersonal and intrapersonal communications with people and other IT systems. It also aids in recovering previous data stored in the system to arrive at a conclusion if need be, for instance, a mobile and web analytics solution such as IBM Digital Analytics can read millions of text documents in few seconds.

Further, the report states that a major factor that could hamper market growth is the data security and privacy issues of mobile users. The adoption of mobile analytics can be hindered as mobile threat landscape continues to grow because of the growing internet speed, cloud services, and a number of apps available on mobile devices. This situation is expected to continue with more people using their smartphones for managing finances, online shopping, paying bills, and playing online games.

Global Mobile and Web Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global mobile and web event analytics market: Adobe Systems, AT Internet, comScore, Google, IBM, SAS Institute, and Webtrends.

Other Prominent Vendors in the market are: Clicktale, Clicky, KickFire, Kissmetrics, Woopra, Crazy Egg, Chartbeat, Omniture, Apsalar, Char Software, Mixpanel, Appsee, netbiscuits, Segment.io, and Upsight.

Market driver
- Increased benefits of mobile and web analytics
- For a full, detailed list, view our report

Market challenge
- Data security and privacy issues of mobile users
- For a full, detailed list, view our report

Market trend
- Growing demand for predictive analytics
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 69 pages and 39 Exhibits "Global Mobile and Web Event Analytics Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by end-user, Geographical segmentation, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Five forces model, Vendor landscape, Key vendor analysis, Appendix.

For more information Visit at: http://www.marketresearchreports.com/technavio/global-mobile-and-web-event-analytics-market-2016-2020

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