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Location-based services (LBS) uses the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS is a vital and dynamic area in the technology market, offering a cost-effective engagement of mobile customers. LBS uses GIS technology and the Internet to track the users location and provide search results. Mobile LBS uses the location of users within a wireless network using location-enabled mobile devices. Location-enabled mobile devices include smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location induced searches. It also generates information regarding ongoing local events, shopping and location-based entertainment options.

Technavio's analysts forecast the global mobile lbs market to grow at a CAGR of 35.74% over the period 2014-2019.

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Covered in this Report

The report includes the present scenario and the growth prospects of the global mobile LBS market for the period 2015-2019. The market can be segmented on the basis of geography and application.

Technavio's report, Global Mobile LBS Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

Key Regions
Americas
APAC
EMEA

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Key Vendors
Foursquare
Facebook
Google
Groupon
HERE
Telecommunication System
TomTom

Other Prominent Vendors
AdNear
AeroScout
Appello Systems
Apple
Appstudioz
AT&T
CityGrid Media
deCarta (Uber)
Ekahau
Jiepang
Lemon (LifeLock)
MapmyIndia
Micello
Navizon
NinthDecimal
Placecast
PlaceIQ
Proximus (Belgacom Mobile)
ScanBuy
Scoutmob
SCVNGR
Shopkick (SK Planet)
Skyhook (True Position Inc.)
Sprint (Softbank)
Telenav
Telenity
Verizon Wireless
Vigo
xAD
Xtify (IBM)
Yelp

Key Market Driver
Increased Adoption of GPS-enabled Devices
For a full, detailed list, view our report

Key Market Challenge
Privacy Concerns
For a full, detailed list, view our report

Key Market Trend
Increased Optimization of LBS Applications
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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