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Global Nostalgia Marketing - New Market Research Report

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

 

Boston, MA -- (SBWIRE) -- 09/17/2012 -- In an uncertain economic climate, consumers view the past through rose-tinted glasses and are ready to spend on any product or service that can help them recreate the feelings of warmth and security they felt during happier times. At the same time, for the young, retro is seen as cool. This new global report identifies the ways in which companies are exploiting the nostalgia trend, using emotional response to form a bond with consumers and secure their trust and future loyalty.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

View Full Report Details and Table of Contents

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Strategy Briefing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Browse all Consumer Goods research reports at Fast Market Research

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