Pune, India -- (SBWIRE) -- 01/11/2019 -- Market Scenario:
The major factor driving the growth of the global online grocery market are the advancement in technology and easy access to mobile communication. The increasing number of young consumers due to time constraints is increasing adoption of online grocery stores. Increased number of digital consumers in the metro cities around the globe on retail sales of grocery are driving the growth in the online grocery market. The virtual shopping experience with online assistant and hassle free shopping drives the market.
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However, the end-users perception regarding online shopping, its freshness and high delivery charges acts as a restraints for the market growth of online grocery shopping globally.In addition, increase in working population is expected to drive the future market of online shopping in coming years.
The segmentation of global online grocery market is based on the category and shopper's type. On the basis of category the global online grocery market can segmented into bakery, beverages & dairy products, fresh produce, meat & poultry products, breakfast & cereal. On the basis of shopper's type the global online grocery market can segmented into by generation Z, millennials, generation X, baby boomers, silent generation. Among all millennials and generation Z are the most tech savvy users and are the most active online shoppers.
The key players in the global online market includes Walmart Inc, AmazonFresh, Target Corporation, NetGrocer.com, The Schwan Food Company, Carrefour SA, The Kroger Co., Tesco PLC, Koninklijke Ahold Delhaize N.V., and Fresh Direct, LLC.
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The Global Online Grocery Market Segmentation is:
- Beverages & Dairy Products
- Fresh Produce
- Meat & Poultry Products
- Breakfast & Cereal
By Shopper Type
- Silent Generation
- Baby Boomers
- Generation X
- Generation Z
- North America
- Walmart Inc,
- Target Corporation
- The Schwan Food Company
- Carrefour SA
- The Kroger Co.
- Tesco PLC
- Koninklijke Ahold Delhaize N.V.
- Fresh Direct
Based on the geographical regions covered, the global sports nutrition market is analysed across North America, Europe, Asia-Pacific and Latin America, Middle East and Africa (LAMEA). North America is expected to grow in the online grocery market in coming years.
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