Albany, NY -- (SBWIRE) -- 04/11/2018 -- Printing on packaging tapes is used to advertise or promote company's name on the packaging tape. These type of tapes highlight company's logo and name and enables ease of identification and stock handling. These also makes the merchandise or product aesthetically appealing and, thus, results into easy and instant recognition of the packaged product. These tapes possess high marketing potential, ensure product distinction, enable easy product differentiation, and make the packaged product easily recognizable.

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Rise in adoption of printing technology on packaging tapes by brand owners is a major factor driving growth of the global packaging tape printing market currently. Moreover, growing demand for innovative printing styles to print packaging tapes and rising demand for aesthetic apparel are key factors fuelling growth of the global packaging tape printing market currently. Besides, growth in the packaging printing industry, rising demand for product differentiation, and technological advancements are also some of the major factors driving the market growth further.

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Globally, the major players involved in the manufacture of printed packaging tape are Hewlett-Packard Development Company, L.P., E.I. du Pont de Nemours and Company, SIAT S.p.A, and Quad/Graphics, Xerox Corporation, among others