Albany, NY -- (SBWIRE) -- 10/20/2015 -- Predictive analytics helps to extract information from the existing data. It helps in understanding the pattern and predict the trend or future for the organization. It uses what-if scenarios to predict possible risks involved in the future. Predictive analytics also helps in the optimization of the marketing campaigns and understanding of the customer behaviour for increasing the end-user response and to reduce the churn.
Predictive analytics is segmented into:
Risk management: Includes processes such as fraud detection, mortgage underwriting, credit scoring, clinical DSS and the development of new pharmaceuticals
Marketing: Includes applications such as direct marketing, predictive modeling, customer retention, and predictive advertisement targeting
Personalized services: Includes customized services

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Market analysts forecast the global predictive analytics market to grow at a CAGR of 25.31% during the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the global predictive analytics market for the period 2015-2019. To calculate the market size, the report considers revenue generated from licenses, maintenance, upgradation, and subscription costs of predictive analytics solutions. The report also describes the predictive analytics market into four types of application:
Sales and marketing
Fraud management
Risk management
Operations management

The report also describes the market segmentation by end-users:
BFSI
Manufacturing
Communication
Healthcare
Retail
Transportation

Technavio's report, Global Predictive Analytics Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
IBM
Oracle
SAP
SAS Institute

Other prominent vendors
Accretive Technologies
Angoss Software
HP
Information Builders
Megaputer Intelligence
Microsoft
Microstrategy
Pegasystems
Pitney Bowes
Revolution Analytics
StatSoft
Tableau Software
Teradata
TIBCO Software

Market driver
Use of big data
For a full, detailed list, view our report

Market challenge
Lack of expertise
For a full, detailed list, view our report

Market trend
Growing adoption for mobile analytics
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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Table Of Content

PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market description
Predictive analytics workflow
Predictive analytics as part of business analytics model
Difference between business intelligence (BI) and predictive analytics
Analytics timeline
PART 06: Market landscape
Global predictive analytics market
Predictive analytics facts
Five forces analysis
PART 07: Market segmentation by application
Global predictive analytics market segmentation by application 2014
PART 08: Market segmentation by end user
Global predictive analytics market segmentation by end-user 2014
PART 09: Geographical segmentation
Global predictive analytics market segmentation by region 2014
PART 10: Key leading countries
US
UK

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