Pressure Sensitive Labels Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2022
Albany, NY -- (SBWIRE) -- 03/21/2018 -- The global pressure sensitive labels market has been a key beneficiary of the steady growth of the retail sector and the food and beverage industry in recent years and is likely to remain a key part of the economic repercussions of the development of these and other industries in the coming years. Pressure sensitive labels are applied on products to facilitate easy identification as well as to deliver branding information to customers and thus enhance consumer outreach.
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Increasing brand visibility has become a key task for pressure sensitive labels, making the pressure sensitive labels market a key contributor to the global dynamics of several sectors.Growth of the retail sector has been vital for the pressure sensitive labels market. The ease of producing pressure sensitive labels at cheap rates has enabled widespread adoption in the retail sector, where pressure sensitive labels are highly useful due to the ease with which they can deliver product-related information.
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The need for widespread adoption of technologies such as barcode recognition has also helped the demand for pressure sensitive labels, as barcodes can be easily integrated into pressure sensitive labels and thus applied to the necessary products without requiring extra labor or expenditure. The rising demand for modern retail shopping channels such as hypermarkets in developing countries in Asia Pacific is thus likely to be a key driver for the global pressure sensitive labels market in the coming years.
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Paper is likely to remain the preferred base material in the pressure sensitive labels industry, with the demand for paper expected to outstrip other more advanced alternatives such polyethylene, PET, and polypropylene. The higher costs of producing pressure sensitive labels out of plastics such as polyethylene and polypropylene are likely to drive the demand for paper in the global pressure sensitive labels market, with the paper segment likely to account for 41.7% of the global pressure sensitive labels market.