Boston, MA -- (SBWIRE) -- 09/03/2015 -- Fast Market Research announces the availability of Technavio's new report "Global Rum Market 2015-2019" on their comprehensive research portal.

Rum is a distilled alcoholic beverage made through the process of fermentation and distillation. Rum is generally made from the by-products of sugarcane. The economic prosperity has pushed the sales of premium rum brands across the globe.

Technavio's analysts forecast the global rum market to grow at a CAGR 2.5% in terms of revenue during 2014-2019.

Get More Details on this Report and a Full Table of Contents at Global Rum Market 2015-2019

Get More Details on this Report and a Full Table of Contents at Global Rum Market 2015-2019

The report analyst commented, "The growing cocktail culture among the youth is an emerging trend in the market. Youths like to experiment with different combinations of alcoholic drinks. They also like mixing rum with different juices to make it tasty and healthy. Rum has become a popular ingredient in many cocktails due to its strong taste. The Hurricane is a poplar cocktail that contains dark rum, passion fruit, orange juice, lime juice, and grenadine. The Pina Colada is another popular cocktail that contains light rum, pineapple juice, coconut cream, and heavy cream. The Anejo Highball is a made of aged rum, curacao, lime, and ginger beer."

According to the report, premium brands are expected to grow during the forecast period. Consumers consider premium rum brands as luxury products. Matusalem, Patron Spirits, Pusser's, and Ron Edmundo Dantes are some popular vendors selling premium-quality brands. The consumption of premium brands is high among wealthy middle-aged consumers.

Further, the report states that a major challenge faced by vendors in the market is the increased demand for non-alcoholic beverages, which includes soft drinks, fruit drinks, energy drinks, sparkling water, and sports drinks.

The key players in the Global Rum Market are Emirates Bacardi, Diageo, Pernod Ricard and Tanduay while other prominent vendors include Amrut Distilleries, Beam Suntory, Gruppo Campari, Matusalem, Mohan Meakin, Patron Spirits, Pusser's, Radico Khaitan, Ron Bermudez, Ron Edmundo Dantes, Sang Son, Shiva Distilleries, Tilak Nagar Industries and Vok Beverages

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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