Valley Cottage, NY -- (SBWIRE) -- 06/02/2017 -- Baobab is also known as the "Queen of Superfruits" and its powder is obtained from the extraction of dried baobab fruit pulp by freeze drying method. Baobab powder contains various essential vitamins such as vitamin B and C and minerals such as calcium, potassium, phosphorus, and others. Baobab fruit is primarily found in Africa and some parts of Australia and India. Baobab powder helps in managing blood sugar level. Baobab powder is rich in antioxidants which help in eliminating the free radicals which contribute to diseases such as aging, cancer, and cardio-vascular disease. Baobab powder is a gluten free powder that can be consumed by gluten intolerant consumers. Baobab powder sales have been increased rapidly in the last few years as a result of increasing usage of baobab powder in various supplements. Many manufacturers are using baobab powder in a variety of beverages which is seen as a great opportunity for the manufacturers to expand their product portfolio. Baobab powder has a light and subtly tangy flavor which blends perfectly with other fruit flavors which can be used in the preparation of flavored waters, smoothies, sparkling beverages, and juices.

Global Baobab Powder: Market Segmentation

The global baobab powder market is segmented on the basis of distribution channel, application and region. The baobab powder market is segmented on the basis of distribution channel such as online stores, supermarket/hypermarket, retail stores, and others. The global baobab powder market is segmented on the basis of application in which baobab powder is used in application such as pharmaceuticals, cosmetics, food and beverage, and others. Baobab powder is used as an ingredient in various products such as supplement powder, smoothies, juices, flavored waters, meal replacement drinks, and cold-pressed juices. Hence, the global baobab Powder market is expected to significantly increase the revenue contribution over the forecast period.

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Global Baobab Powder Market: Regional Outlook

Geographically, the global baobab powder industry can be divided by major regions which include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and Middle East & Africa. Globally, among all regions, Middle East & Africa has developed as the dominant region in global baobab powder market followed by Asia Pacific. Increasing demand for baobab powder in various beverages, has strengthened the growth of global baobab powder market and hence is projected to significantly expand the revenue contribution of the market over the forecast period.

Global Baobab Powder Market: Growth Drivers

The global baobab powder market driving factors are increasing demand for baobab powder in various food products and as a specialty ingredient in various beverages worldwide. Increasing opportunities in bakery and cosmetics industries is also another factor in driving the global baobab powder market. Manufacturers are offering various flavored baobab drink mixes in many varieties such as pineapple-mint baobab, blueberry-baobab, and etc. which is responsible for increasing demand for baobab powder globally. Baobab Powder helps consumers in managing their blood sugar levels, which is another major factor for driving the baobab powder seed market worldwide. Growing population of gluten intolerance consumers is also a major factor which is driving the global baobab powder market. Hence, the global Baobab Powder market is expected to observe robust growth over the forecast period.

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Global Baobab Powder Market: Key Players

Some of the key players identified across the value chain of the global baobab powder market include Baobab Fruit Company Senegal, Baobab Foods, Organic Herb Trading, Eco Products, TheHealthyTree Company, BI Nutraceuticals, BioessenceTrade, Organic Africa, Rawsome Foods, B'Ayoba, Simpli Ingredients are among others. The companies are expected to expand their business by enhancing their product portfolio in global baobab Powder market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global baobab powder market till 2027.