Albany, NY -- (SBWIRE) -- 12/15/2017 -- Consumers are growing more conscious of their health and pay attention to food labels to ensure that the calorie content is in the recommended range. The demand for sugar-free products and low-calorie diets is on the rise these days. Keeping this in mind, vendors are shifting towards healthier options, which in turn has spurred the demand for low-calorie sweeteners. A major factor obstructing revenue growth of the global sweetener market is the stringent regulatory norms about the use of artificial sweeteners as a food ingredient, finds a new study broadcasted to the wide repository of Market Research Hub (MRH), with the title of "Sweetener Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017-2027)". This 294-page study provides a detailed insight into key drivers and restraints, notable trends, share and size of various segments, and competitive landscape. For the benefit of the readers, the report provides a complete perspective on the market's growth on the basis of revenue in US$ Mn, covering different geographical regions namely Western Europe, Eastern Europe, Latin America, APEJ, North America, Japan and MEA.

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Major Insights from the Study

When developing the market forecast, analysts have started by sizing the current market, which forms the basis for forecasting how the market is anticipated to perform in future. Some of the key highlights from the study include-

- By the end of 2027, the food and beverages segment in the North America sweetener market is projected to reach more than US$ 18 Bn, expanding at a CAGR of 3.0% over the forecast period.

- As more people turn to low carb diets as a way of healthy living, artificial sweeteners are used in a wider variety of foods to replace sugar. But, a major fact observed by the analysts include lack of consumer awareness and acceptance of natural ingredients as an alternative to sugar in products such as confectionery, snacks, dairy products and others. It has resulted in low consumption of sugar-alternative sweeteners that include other natural sweeteners, artificial sweeteners, novel sweeteners and sugar alcohols.

- Although cultivation and consumption of novel sweeteners such as stevia are growing at a rapid pace, several end-use industries such as confectionery, bakery and others are witnessing a slow adoption of sweeteners as a food ingredient. Demand for sweeteners from the pharmaceuticals sector has also been increasing significantly over the recent past.

- Investments by crucial players in non-calorie sweeteners, cost optimisation and process standardization are the new trends in the global sweetener market.

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Competitive Analysis

Moving further in the research study, the competitive landscape section features some of the top companies, their products and business strategies, and their standing in the global market. It has been analyzed that rising investments by companies coupled with geographical expansion by market players has led to high competitiveness in the global sweetener market.

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