Fast Market Research announces the availability of the new TechNavio report, "Global Tissue Paper Market 2015-2019", on their comprehensive research portal
Boston, MA -- (SBWIRE) -- 09/04/2015 -- Tissue paper, an essential hygiene and sanitary product, has gained worldwide acceptance and stands out as an indispensable sanitation enabler today. The raw material used for the production of tissue paper is paper pulp. Among all the qualities of a tissue paper, its absorbency and strength hold the utmost importance. Though the western markets already have an established market for tissue paper, the same cannot be said about the markets in APAC and the Middle East. However, the demand for tissue paper from these regions are expected to increase during the forecasted period.
Technavio's analysts forecast the global tissue paper market to grow at a CAGR of 4.88% over the period 2014-2019.
Commenting on the report, an analyst from Technavio's team said: "Most locations, geographically, are currently experiencing a moderately stabilised and balanced market situation in terms of tissue paper volume sales. The only regions undergoing drastically positive growth rates in the market are APAC and MEA. Vendors are now looking forward to coming up with newer products that enable their current consumers to spend more on variants of the same product in the areas that have mostly been drained. This is a perfectly clever sales technique, which has been pushing the sales of tissue paper worldwide, especially in regions where the tipping point of volume sales has been already reached. A few good examples of the efficient use of such product extension techniques are the scented toilet papers launched by Procter and Gamble or the anti-viral tissues launched by Kimberly-Clark that promise to get rid of flu viruses. Also, a good example of the perfect mix of value and product extension are the reusable kitchen towels by Georgia-Pacific."
Get More Details on this Report and a Full Table of Contents at Global Tissue Paper Market 2015-2019
According to the report, the global tissue paper market finds maximum growth in APAC and MEA. These are the major regions that are booming and developing by leaps and bounds and are also expected to do so in the future. Since the market for tissues has already been majorly exhausted in the developed regions of the US and Europe, the markets looking lucrative for growth and prosperity are the emerging markets. These are the markets where, with the growth of populations and the growing awareness for hygiene, the tissue paper market can surely rely on a profitable return. Tissue paper manufacturers should look toward expanding their markets to such economies where the need for them is at its peak. People in these regions are slowly adopting the concept of westernisation. As a result, more and more people are adopting more modernised lifestyles, as a result of which the consumption volume of tissues in the region is all set to boom.
Further, the report states that the rise in the scares of various diseases worldwide has pushed consumers toward increased consumption of sanitizers and has in turn hampered the global tissue paper market.
The key players in the Global Tissue Paper Market are Georgia-Pacific Gypsum, Kimberly-Clark, P&G and SCA while other prominent vendors include American Paper Converting, Asia Pulp & Paper, Atlas Paper Mills, Best Diamond Packaging and Bunzl
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit - http://www.technavio.com/report/tissue-paper-market
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