Pune, Maharashtra -- (SBWIRE) -- 12/06/2019 -- Report Overview:

The Global Tissue Paper Market is expected to grow at a CAGR of 3.9% to reach a market volume of 55 million tons by 2026.

Tissue paper or simply tissue is a lightweight paper or, light crêpe paper. Tissue can be made from recycled paper pulp.

Tissue paper is produced on a paper machine that has a single large steam heated drying cylinder (Yankee dryer) fitted with a hot air hood. The raw material is paper pulp. The Yankee cylinder is sprayed with adhesives to make the paper stick. Creping is done by the Yankee's doctor blade that is scraping the dry paper off the cylinder surface. The crinkle (crêping) is controlled by the strength of the adhesive, geometry of the doctor blade, speed difference between the Yankee and final section of the paper machine and paper pulp characteristics.

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Market Dynamics: Drivers, Restraints, Opportunities Challenges:
The global Tissue Paper market is primarily driven by growth in the use of facial tissues. One of the significant evolutions in this sector was introduction of facial tissues under the Kleenex brand by Kimberly Clark Corporation. This introduction was aimed at replacing cloth towels with facial tissues for removing facial cold cream. Slowly, several companies introduced facial tissues as substitutes for disposable handkerchiefs. It is mainly driven by increasing disposable income and improving lifestyle of people across the globe. Another macro factor driving the market is the rising focus on hygiene by consumers. The prevalence of allergies, cold, and cough is rising and carrying cotton handkerchiefs may not be easy.

However, major restraint to the tissue paper market is the instability of the pulp price and the inability to predict it. The price of the pulp depends on a range of factors such as seasonal demand, the influence of foreign producers, etc.

Global Tissue Paper Market – Segment Analysis
Global Tissue Paper Market By product:
- Toilet paper
- Kitchen & hand towels
- Napkins
- Facial tissues
- Others

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Competitive Landscape
Tissue Paper market is highly competitive, and thus, manufacturers continuously focus on developing new strategies to grab more number of customers across the globe. To that end, besides expanding their presence, companies are expected to formulate effective distribution strategies to make their presence felt in the upcoming markets for Tissue Paper.

These factors are also driving the tissues market. On the other hand, manufacturers of facial tissues are challenged by the rising fragmentation of the market, with increasing number of local players entering the market. Moreover, the existing manufacturers can avail growth opportunities in the market in developing countries by understanding the religious and cultural norms and targeting those specific consumers in these countries.

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