Lewes, DE -- (SBWIRE) -- 06/03/2016 -- Report forecast the Global Water Softener Market to grow at a CAGR of 6.98% during the period 2016-2020.

Increased awareness about the benefits of using soft water for daily household chores is driving the global water softener market for the residential segment.

Also, rapid urbanization and industrialization in emerging countries are affecting the quality of water. While developed countries have centralized plants for water treatment to remove calcium and magnesium compounds, developing countries are yet to develop such infrastructure. The demand for water softeners will be driven primarily by increased health consciousness, technological innovations in the market, and the emergence of domestic players in smaller markets.

The report covers the present scenario and the growth prospects of the Global Water Softener Market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of water softeners for the residential segment.

The market is divided into the following segments based on geography:
- APAC
- Europe
- North America
- ROW

According to the report, a key growth driver is the purchases made by consumers to complement RO water purification units. RO membranes are fragile and inadequate in removing or reducing calcium and magnesium compounds in the water. To prevent this and extend product lifespan, consumers are installing water softeners with RO water purifiers. A water softener and an RO water purifier are an effective combination. While the water softener gives soft water for the entire home, RO water purifier enhances the quality of drinking water by removing most impurities including hydrocarbons, cadmium, pesticides, and other.

Further, the report states that one challenge that could restrict market growth is the availability of alternative technologies for softening water.

Global Water Softener Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the Global Water Softener Market: Culligan, Ecowater, GE, Whirlpool, and 3M.

Other Prominent Vendors in the market are: Axel Johnson, Canature, Hague Quality Water, Ion Exchange India, and Kenmore.

Market driver
- Purchases to complement reverse osmosis water purification units
- For a full, detailed list, view our report

Market challenge
- Alternative technologies for softening water
- For a full, detailed list, view our report

Market trend
- Connectivity-enabled innovations
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 64 pages and 44 Exhibit "Global Water Softener Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Geographical segmentation, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Other prominent vendors, Appendix.

For more information Visit at: http://www.marketresearchreports.com/technavio/global-water-softener-market-2016-2020

Find all Water Purification Reports at: http://www.marketresearchreports.com/water-purification

About Market Research Reports, Inc.
Market Research Reports, Inc. is the world's leading source for market research reports and market data. We provide you with the latest market research reports on global markets, key industries, leading companies, new products and latest industry analysis & trends.

Yearly/Quarterly Report Subscription: http://www.marketresearchreports.com/subscriptions