Deerfield Beach, FL -- (SBWIRE) -- 03/09/2016 -- The Global Web Analytics market is accounted for $1.28 billion in 2014 and is poised to reach $5.12 billion by 2022 growing at a CAGR of 18.9% during the forecast period 2014 to 2022. One of the key drivers for the market growth is development of marketing activities tremain at equivalence with the competitors in the current cut throat environment. Progression of technology, amplified penetration of internet and mobile phones, and altering lifestyles of consumers are some of the factors fueling the market growth. However, scarcity of skilled labor is inhibiting the market.

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The United States remains a prominent market for Web analytics. The U.S. market is witnessing healthy growth due tthe rising acceptance of web analytics among small and medium scale firms. In contrast, European debt crunch, as well as political instability in the Middle East, could lead tdecreased investment by companies for analytical tools. However, Asia-Pacific represents the fastest growing regional market. Web analytics market will persist tfeel the hassle of privacy concerns, free analytical tools and the launch of browsers such as Google Chrome and internet explorer 8.

The key players in the Global Web Analytics Market include Google, IBM, SAS, Adobe Systems, Microstrategy, Tableau Software, Splunk, Teradata Corporation, At Internet and Webtrends

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Table of Content

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Research Scope
2.3 Research Methodology
2.4 Research Sources

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Web Analytics Market, By Type
5.1 Introduction
5.2 Off-site web analytics
5.3 On-site web analytics