Transparency Market Research

North America Leading the Gluten Free Food Market Due to High Awareness About Health Benefits of Gluten Free Food Among People

Global Gluten Free Food Market: Effective Marketing ; Rising Health Awareness to Boost Growth, says TMR

 

Albany, NY -- (SBWIRE) -- 04/24/2018 -- The global market for gluten free products is expected to register a spiraling growth over the coming years, as reported by Transparency Market Research. The market is being driven by players, for example, Boulder Brands Inc., DrSchär AG/SpA, Mrs Crimble's, and Genius Foods Ltd, reports Transparency Market Research. These organizations by and large held a main offer of 49.6% out of 2014 in the market. Item advancement is the triumphant methodology received by these players to stay over the opposition and cut a specialty for themselves. New and growing endeavors to create products that take into account different portions and requests of the shoppers will end up being a viable methodology in the coming years.

A gluten-free eating regimen is a medicinally acclaimed for patients experiencing celiac disease. Gluten-free food products are beneficial to expend and useful for the stomach related framework. Additionally, for individuals with chronic ailments and immune system issues, gluten-free food has turned out to be helpful. The safe framework does not perceive gluten, so it assaults the digestive organs specifically and causes serious harm. These health advantages combined with the rising number of gluten sensitivity cases among the populace will push the development of the gluten-free food market in the coming years.

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These market drivers are expected to to make a leap to a value of US$4.8 bn before the end of 2021 from US$2.84 bn in 2014. The market is projected to exhibit a CAGR of 7.7% in the years between 2015 and 2021.

Better Awareness about Health Benefits of Gluten Free Food Keeps North America in the Lead

As of 2014, North America accounted for a 23.2% share of the overall market. This share will continue to increase at a swift pace as this regional market is expected to rise at a CAGR of 11.4% from 2015 to 2021. The unprecedented growth of the gluten free food in North America will be due to the burgeoning demand for gluten free bakery items amongst the weight-conscious consumers. Furthermore, the higher level of awareness about benefits of gluten free food amongst overall consumers as compared other region will also propel this market in the near future.

The high cases of celiac disease registered in the U.S. will be yet another factor responsible for the rise of this market in North America. Citing this health concern, the U.S. Food and Drug Administration (FDA) has set parameters for food that will be labeled as gluten free to avert the chances of consumers being misled by information printed on food packets.

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Gluten Free Bakery Products Remain Most Popularly Consumed Food Items

Out of all the products available in the global gluten free food market, the bakery products segment is expected to witness a robust growth pattern. The dependency on bakery items and a wide range of bakery items available through a sprawling network of retailers will be responsible for the rise of this segment. The gluten free bakery segment is expected to progress at a CAGR of 8.5% during the forecast period. Furthermore, the growing number of diabetics who also prefer gluten free food items due their long-term health benefits will also be crucial to the momentum this segment will pick in near future.

Some of the important players shaping the competitive landscape of the global gluten free market are Dr Schar AG/SpA, Boulder Brands Inc, Hain Celestial Group Inc., Freedom Foods Group Ltd., Genius Foods Ltd., and Mrs Crimble's amongst others. Companies are focusing on expanding into fresh food verticals to appeal to a wider audience in the coming years. Furthermore, players will also have to ensure utmost food safety to earn improved brand value in the near future.