Sellbyville, DE -- (SBWIRE) -- 04/30/2019 -- The green data center market in Asia Pacific will experience a strong growth of over 30% from 2018 to 2024 owing to the widespread adoption of cloud and IoT technologies in countries such as China and India. The rapid growth in the number of startups in India coupled with the favorable government initiatives such as Make in India will support the green data center market growth in the country. The booming industrial sector in Japan is demanding high performance equipment for mounting volumes of data from connected factories. The rise in the number of smartphone users in China are also demanding data center set ups for data storage. Infocomm Media Development Authority (IMDA) has collaborated with government agencies to develop a Singapore Standard for green infrastructure under the IT standards committee.

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Green data center market is gaining immense popularity lately with the rise in concerns about the increasing energy costs impacting operational and economic efficiency. Most companies are presently implementing strategies to improve cooling and power infrastructure which is one of the vital factors influencing organizational performance, reliability, and serviceability. The shifting trends toward the deployment of green data centers for storing, managing, and distributing information have helped many software companies reduce energy consumption as well as the total energy cost. In fact, energy conscious companies are heavily investing in development of these centers for regaining cooling and power capacities, thereby providing impetus to green data center industry share.

Growth drivers: -

1. Rapid shift towards renewable power sources in the U.S. and Europe
2. Transition to cloud-based solutions in the U.S.
3. Increase in organizational data traffic and big data analytics in U.K and Germany
4. Government initiatives to lower PUE in UK and Singapore
5. Growth of mega data centers and trend of collocation in China, India, and Mexico
6. Increase in construction of data centers and rise in SME demand in South-East Asian countries
7. Decline in costs of semiconductor components in Asia Pacific
8. Rising electricity prices across Europe
9. Growing focus of players to establish data centers in South America due to abundant resources and high cost benefits
10. Rising urbanization in MEA

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The colocation end-use segment is the largest consumer in the green data center market and has a growth rate of approximately 30%. There is a substantial rise in the number of SMEs, which have inadequate financial funds to host their own infrastructures. Additionally, the rise of cloud technologies and improvements in broadband speeds are boosting the colocation sector. The adoption of energy-efficient solutions allows these organizations to gain higher control over their spending on the various assets such as HVAC and networking.

The BFSI sector in the green data center market valued at over USD 900 million in 2017 is witnessing a rapid growth globally with the growing number of financial organizations adopting digitalization. Traditional data handling techniques that involved paper documents are being replaced by modern digital technologies for higher efficiency, lower redundancies, and faster computation. This has led to a rise in the demand for highly efficient data center infrastructures that ensure the safe storage of the ever-increasing data. The flourishing BFSI industry will provide lucrative growth opportunities to the green data center market growth.

Players operating in the green data center market comprise Dell Inc., Huawei Technologies Co., Ltd., HCL Technologies Limited, IBM Corporation, Microsoft Corporation, Fujitsu Ltd., Schneider Electric SE, and Hewlett-Packard Enterprise Company. Companies are striving to launch new data centers to strengthen their market presence.

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The increasing awareness regarding green energy among the regulatory bodies of various topographies is certainly a pivotal factor driving green data center market share. In fact, most of the European countries have already implemented strict regulatory norms to encourage the adoption of renewable energy facilities. In this regard, myriad technology contributors have also started deploying renewable energy powered data centers, which has considerably pushed product demand. The continuous investments in facility expansions for achieving higher working efficiency with the reduction of overall operational cost is likely to boost green data center industry share. For the record, by the end of 2024, green data center industry will collect a revenue of USD 25 billion.

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