Boston, MA -- (SBWIRE) -- 10/18/2013 -- Despite continued promotional activity, hair care registered growth of 2% in 2012 with value sales reaching EUR145 million. As disposable incomes remain low, discounting and promotional activity assist in driving sales. There is a perception among some consumers that these reduced prices are the correct prices for hair care products. Nonetheless, unit prices are increasing which has assisted value growth.

Euromonitor International's Hair Care in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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