Boston, MA -- (SBWIRE) -- 10/03/2014 -- Hair care saw a better performance in 2013 with value sales seeing a very marginal increase to reach ?138 million. The category continued to see a slight benefit from the switch from home hair care from salons due to financial pressures for many consumers. While many hair salons reducing their prices and offering consumers discounts, making hairdressers more affordable to some, the average consumer cannot justify the cost of frequent visits to a hair salon, as it is a discretionary spend and they could easily achieve similar results at home.

Competitive Landscape:

Procter & Gamble (Mfg) Ireland Ltd led sales in 2013 with a value share of 32%. The company continues to see success in this category due to strong brands such as Pantene, Clairol Herbal Essence and Head & Shoulders. The company continues to dominate within standard shampoos, accounting for a 47% value share at the end of the review period.

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Industry Prospects:

Hair care is predicted to see a constant value CAGR of 1% over the forecast period. Sales are expected to reach ?145 million by 2018. The category is expected to see very mixed results as perms and relaxants and 2-in-1 products continue to see strong declines, and products such as medicated shampoos and styling agents see stronger growth. It is likely that the industry will continue to benefit from new product formulations, and this will help to reduce declining sales in a many mature categories.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Ireland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Ireland?
- What are the major brands in Ireland?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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