Boston, MA -- (SBWIRE) -- 08/25/2014 -- Growth was driven by a wide range of new and innovative product developments, as people constantly demanded better products for their hair. In terms of what can be corrected with a beauty product, Norwegian women found it most important to correct flat and inanimate hair. This was shown in a survey by the beauty specialist retailer Kicks in 2012. One main trend that affected hair care in 2013 was the oil trend, and products containing the popular argan oil performed especially well. In men's hair care there was a strong wax trend, and many young men were adding wax to their hair on a daily basis,

Competitive Landscape:

The leading company in hair care in 2013 was L'Oreal Norge AS with retail value sales of NOK783 million and a 29% value share. L'Oreal is a leading global player in hair care and the company has vast experience in terms of product innovation, marketing and promotional campaigns. The company is constantly improving its hair care products, which are offered under both mass and premium brands and these brands are constantly being updated and adapted to suit emerging consumer trends. In Norway, L'Oreal offers leading hair care brands such as El'Vital in shampoos and conditioners as well as styling agents brands including L'Oreal Studio Line and colourants brands such as L'Oreal Excellence. Within premium haircare, Redken is L'Oreal Norge's most sold brand and is sold through hairdresser salons. There is high level of competition within hair care in Norway. The leading players are constantly launching and re-launching product lines to maintain their visibility. Innovative launches are quickly picked up by other companies, which launch their own versions followed by heavy advertising. Annually, there are around 100 launches or re-launches of hair care products in Norway. L'Oreal Norge AS is one of the companies that was active in improving its existing product lines in order to remain competitive and create growth, especially within grocery retailers channel. One example is hair oil, a product that was frequently used by hairdressers before the launch, but not used by Norwegian consumers compared to other countries. L'Oreal launched the Elseve Extraordinary Oil during autumn 2012 to introduce hair oil in grocery markets as a supplement for shampoo and conditioner. The product is intended to give nourishment, protection, styling effect and pleasant odour.

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Industry Prospects:

Within hair care a trend which began to be established was the demand for hybrid products between treating and nourishing products and styling, such as different oil products. Colour and design are expected to continue their importance within packaging, as well as innovation and variation, natural ingredients and convenience. People are looking to combine the simple and convenient everyday products with more luxurious products with additional properties.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Norway market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Norway?
- What are the major brands in Norway?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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