Boston, MA -- (SBWIRE) -- 01/13/2014 -- Major issues for consumers in terms of hair in Pakistan include the prevention of dandruff and hair loss. Manufacturers thus focused heavily on these issues in marketing campaigns as they sought to promote their products. This strategy was employed was major players including Unilever and Procter & Gamble as they sought to retain their brands' shares and to attract consumers. Advertising also often features dermatologists in order to add credibility to claims. In 2012, Proctor & Gamble's...

Euromonitor International's Hair Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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