Pune, India -- (SBWIRE) -- 07/17/2018 -- Halitosis Treatment Global Market – Overview
The global halitosis treatment market is expected to reach USD 22,153.4 billion by 2023, and the market is projected to grow at a healthy CAGR of 18.58% during the forecast period 2017-2023.
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According to American Dental Association (ADA), halitosis is a "chronic bad breath", an unpleasant smell in the breath which is detectable by other people. Bad breadth is a major problem across the globe affecting social life of the people. It may lead to stress and psychological pressure further resulting into negative impact on person's life. Wide range of oral care products are available for the treatment of halitosis. Major market players are engaged in the manufacturing of oral care products in different flavours to attract more and more customers while maintaining the product quality.
According to a recent study report published by the Market Research Future analysts, the global halitosis treatment market is growing at a rapid pace with a double digit growth rate. This growth is mainly due to the increasing prevalence of halitosis and periodontal diseases. According to Journal of Natural Science, Biology and Medicine, Halitosis is very common among the general population and nearly more than 50% of the general population have halitosis. Moreover, technological advancement in the field of dentistry, for instance use of breathalysers to detect the levels of bacteria's which causes bad breath has spurred the growth of global halitosis market.
Halitosis Treatment Market – Top Players
Some of key players profiled in the report are Colgate-Palmolive Company (U.S), All USA Partners LLC (U.S), Dr. Harold Katz, LLC (U.S), Rowpar Pharmaceuticals, Inc. (U.S), Abbott (U.S), Listerine (U.S), AstraZeneca (U.S).
Halitosis Treatment Global Market – Segments
The global halitosis treatment market is segmented on the basis type of halitosis, indication, diagnostic test and drug treatment.
On the basis of type of halitosis, the markets is segmented into pathological halitosis and others. Pathological halitosis is divided into oral pathological halitosis and extra oral pathological halitosis. Other types include physiological halitosis.
On the basis of indication, the market is segmented into respiratory, liver, kidney, gastrointestinal, systemic, and others. Respiratory segment is further sub-segmented into sinusitis, tuberculosis, emphysema, pharyngitis, pneumonia, and others. Liver segment is further sub-segmented into liver failure, gall bladder diseases, and others. Kidney segment is further sub-segmented into Uremia. Gastrointestinal segment is further sub-segmented into esophageal reflux, stomach cancer, malabsorption, and pharyngitis. Systemic segment is further sub-segmented into diabetes.
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On the basis of diagnostic test, the market is segmented into halimeter, gas chromatography, BANA test, ?-galactosidase activity assay, and other tests.
On the basis of drug treatment, the global halitosis treatment market is segmented into antacids, antiseptic, ranitidine and other drugs. Other drugs available of the treatment of halitosis are cetylpyridinium chloride and cimetidine.
Halitosis Treatment Market - Competitive Analysis
There are numerous players operates in this market all over the globe. Many organizations especially in North American, European and Asian region have their own manufacturing units. While some organizations outsource their facility of manufacturing to other organizations. There are plenty of large and small market players available in the market which provide the treatment products for halitosis. Listerine was the first company who coined the term "halitosis" and became the largest brand with mouthwash which kills the bad breath. Listerine created a market for its mouthwash, until that time, bad breath was not conventionally considered a catastrophe.
Many players are now getting into research and development for various clinical studies to provide effective products to the patient suffering from halitosis and will help to decrease the recurrence of the disease globally. For instance, players like Rowpar Pharmaceuticals, Inc. has just completed a panel of clinical studies in support of the Seal of Acceptance for the treatment of oral malodor (halitosis). The ADA Council on Science Affairs in May accepted the rinses after finding the products effective and safe for use when used as directed.
Halitosis Treatment Market – Regional analysis
The global halitosis treatment market is segmented into four main regions namely America, Europe, Asia Pacific and Middle East & Africa.
The Americas account for a significant market share owing to rising prevalence of gum diseases and extensive use of oral care products such as toothpastes, mouth washes, mouth sprays, etc. In 2013, in the US, USD 810 million was spent for halitosis treatment.
Europe is the second largest market in the world whose growth is attributed to an increase in awareness regarding halitosis and products available for its treatment. Furthermore, increasing demand for new oral care products influence the market growth.
Asia Pacific region is expected to grow rapidly due to rising prevalence of chronic diseases such diabetes, respiratory diseases, kidney or liver failure with the increasing population. Rising geriatric population suffering from these diseases also contribute to the market growth.
In the Middle East & Africa, the market is expected to witness a moderate growth owing to poor economic conditions, and lack of awareness about oral health.
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