Sellbyville, DE -- (SBWIRE) -- 03/18/2019 -- Digital Signage Media Player Market is expected to cross USD 1.4 billion by 2024. Rising deployment of signage systems such as interactive video walls and displays across retail industry is anticipated to drive the digital signage media player market growth. In order to provide interactive experience to the customers, retailers are increasingly making use of the signage players to power the screens for marketing & advertising activities. Increasing popularity of online shopping followed by the growing trend of digitization, retailers across various regions are deploying media players for enhancing the customer interaction.

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Increasing installation of media players across various sectors such as retail, corporate and entertainment sector will drive the industry demand. In addition, easy-to-use characteristics followed by the low price of the devices can be considered as major reasons for the rising deployment. Business entities across the globe are creating appealing visual content for employee communication as well as for advertising activities. Deployment of media players is on the rise across restaurants and bars, to improvise the consumer experience by replacing the practice of notifying customers through menu cards, further contributing to the growth of digital signage media player market.

The hardware segment in digital signage media player market is set to witness a considerable growth. It can be credited to the rising usage of these devices for promoting & displaying different types of content planned for a particular set of audience. The devices allow the users to seamlessly customize every aspect of digital experience offering an effective way of communicating with the potential viewers. In addition, the products connected to an internet network enable the users to remotely manage a wide network of digital signs and deliver a compelling visual content.

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Demand for advanced level products is anticipated to surge pertaining to the increasing deployments across healthcare, BFSI, retail, entertainment and education sectors to enhance the overall consumer experience. Utilization of media players is on the rise for displaying fascinating visual content in order to enrich the viewer experience and keep them entertained and well-informed. Furthermore, these devices are gaining popularity across banks, airports, malls, hospitals and various other sectors for showcasing content associated with infotainment, queuing information, promotions and advertisements.

The U.S. digital signage media player market is projected to grow owing to the rise in the utilization of media players for signage applications in entertainment, retail, BFSI, and transportation sector. The high demand and increasing investments for digital signage systems followed by the presence of improved infrastructure further contribute to the digital signage media player market demand. Moreover, the increasing deployment of such devices across airports, shopping malls, retail stores, and restaurants will propel the China digital signage media player market growth.

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Vendors operating in digital signage media player market comprise Advantech Co., Ltd., IBase Technology, AOpen, Inc., Brightsign LLC, IAdea, Broadsign, NEXCOM International, Inc., Onelan, Scala, HP, Visix, Inc., Broadsign, Clearone, and Barco.

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