Boston, MA -- (SBWIRE) -- 11/04/2014 -- Herbal/traditional products benefited strongly from domestic player Saidal increasing its production capacity towards the end of the review period. This company represents Bristol-Myers Squibb's Carbophos brand, which dominates digestive remedies, and suffered from product shortages in 2012 as it struggled to meet demand. Digestive remedies thus saw 3% volume decline in 2012 before returning to half a percentage point growth in 2013. Similarly, PGT increased imports of Vicks in 2013 following shortages in 2012, with this being the dominant brand in herbal/traditional cough, cold and allergy (hay fever) remedies. Herbal/traditional cough, cold and allergy (hay fever) remedies saw 2% volume decline in 2012 before returning to 1% growth in 2013.

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Competitive Landscape

PGT Healthcare led sales of herbal/traditional products at the end of the review period with a value share of 38%. This company benefits from representing Proctor & Gamble's Vicks brand, which dominated herbal/traditional cough, cold and allergy (hay fever) remedies with 53% value share in 2013. This company was a new entrant in 2012, being founded as a joint venture between Proctor & Gamble and Israeli company Teva. The company focused on expanding distribution and imports into Algeria in 2013 and thus saw the strongest share gain of nine percentage points in 2013 over the previous year.

Industry Prospects

Herbal/traditional products is expected to remain an area of limited interest in Algeria among consumers, retailers and producers. Consumers are expected to continue to largely prefer standard OTC or Rx products or will opt for lower-priced home-made or unpackaged herbal remedies. Retailers will thus remain unwilling to stock a wide range of these products. Producers are also expected to invest little in new product development or promotion for herbal/traditional products in the forecast period. The Algerian government is meanwhile set to encourage a stronger focus on standard OTC and Rx generics and vitamins and dietary supplements among domestic producers, rather than focusing on herbal/traditional products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Algeria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Herbal/Traditional Products in Algeria?
- What are the major brands in Algeria?
- What is the market size of Herbal/Traditional Products in Algeria?
- What are the major brands in Algeria?
- Are Ayurvedic or Traditional Chinese Medicine products available in Algeria?
- Which traditional products, like charcoal, bird?s nest, camphor, valerian, or menthol, are popular?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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