London, England -- (SBWIRE) -- 03/18/2014 -- UK Veteran and founder of Heroes Drinks Company is on a mission to help veterans who have been to war to serve and protect, and have released Heroes Vodka which is not just a great drink, it is a great way to fundraise for excellent causes with 20% of the profits being donated to charities supporting armed forces veterans.
The founder himself served three operational tours in the Middle East; two tours of Iraq and a third tour working with the Special Air Service deep behind enemy lines in Helmand Province, training the Afghan National Police. On leaving the armed forces, he wanted to continue to serve his country by supporting veterans through the creation of Heroes Drinks Company.
With the proposed withdrawal of British Troops from Afghanistan, it is anticipated that the reduction in media exposure will inevitably impact on the general public and their generous but much needed donations to UK forces charities.
Heroes Vodka, which can be purchased from selected Sainsbury stores or Heroes Drinks company’s website http://www.heroesvodka.co.uk, has an amazing taste and allows the public to buy the drink at an affordable price while at the same time showing their respect and support for the veterans who thought for the freedom that some people in the United Kingdom take for granted.
About Heroes Drinks Company
Heroes Drinks Company is effectively a Social Enterprise, working closely with the armed forces three main charities, the Royal Navy & Royal Marine Charity, the Army Benevolent Fund and the Royal Air Force Benevolent Fund. The aim of Heroes Drinks is to grow a brand of high quality drinks, starting with Heroes Vodka, in support of our Forces and Veterans charities by pledging to donate 20% from profits. In addition to the working relationship with the three main forces charities, the ‘Heroes Drinks Trust’ will be open to applications from military veterans and charities that meet the criteria set out in the trust deeds.