Albany, NY -- (SBWIRE) -- 12/30/2015 -- The retail market for home and garden products recorded sales of KRW23,561 billion in 2014 and is anticipated to reach KRW29,376 billion by 2019, registering a CAGR of 4.5% in 20142019. Increasing demand for housing coupled with changing consumer lifestyles to furnish the houses with opulent cutlery is expected to give positive thrust over the forecast period.

Key Findings
Specialist retailers remain as the main retail channel in this sector

Homewares is the largest segment and contributed 45.7% towards the home and garden products category group in 2014

Sales through online channel are expected to witness a strong CAGR of 10.8% during 2014-2019.

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Synopsis
Home and Garden Products Retailing in South Korea Market Summary & Forecasts is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.

What else does this report offer?

A thorough analysis of consumer trends changing economic and population factors

Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2009 to 2019

Sales of home and garden products through the following channels from 2009 to 2019: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations

An overview of key home and garden products retailers operating across South Korea and their presence across distribution channels

ReasonsToBuy
Gain a comprehensive knowledge on home and garden products sector in the South Korea retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2009, with forecasts until 2019

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

Analysis of key international and domestic players operating in the home and garden products market including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

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Table of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary & Outlook
3 Market Context
3.1 Steady economic factors to benefit retailers
3.1.1 South Koreas export-reliant economy is at cross roads
3.1.2 Steady rise in savings rate is a concern for retailers
3.1.3 Services sector continues to be the major sector for employment
3.1.4 Low inflation levels to benefit retailers
3.1.5 Rise in consumption expenditure- a positive sign to reckon with
3.1.6 Increasing urbanization offers growth opportunities for retailers
3.2 Aging population pose challenges for retailers
4 South Korean Shoppers
4.1 Retailers adopting omnichannel strategies to increase their customer base
4.2 Surge in m-commerce with the rise in smartphone ownership and mobile internet penetration
4.3 Increasing adoption of private label brands threatens national brands
4.4 Social commerce is on exponential rise in South Korea
4.5 Luxury retailers are targeting affluent locals
4.6 Herd consumption behavior rampant in South Korean society with the desire for self-satisfaction growing among single workers
4.7 Increasing number of international tourists contributing to retail sales
5 Doing Business in South Korea
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in South Korea in the recent past
5.3 Korea eases rules for foreign investors
6 Retail Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products

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