Boston, MA -- (SBWIRE) -- 05/01/2014 -- Sales of home care products in Brazil recorded growth in 2013 in current value terms. The main drivers of this growth were low unemployment and rising income levels, which allowed more consumers in Brazil to spend a greater amount of money on cleaning products. Categories that recorded high current value growth in 2013 included laundry care, dishwashing, and air care. Polishes and home insecticides were the worst-performing categories in current value terms in 2013. Manufacturers took advantage...
Euromonitor International's Home Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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