Transparency Market Research

The Home Care Market - Its Significance and Growth Prospects

Transparency Market Research Report Added "Home Care Market" to its database.

 

Albany, NY -- (SBWIRE) -- 03/12/2015 -- While personal hygiene is one of the most important issues of the current times, it is also an issue that suffers considerable ignorance across various cultures and societies. The lack of awareness about hygiene related problems and the silence that frequently prevails whenever hygiene related issues surface, makes this an even daunting issue for a healthy daily life.

Standards of cleanliness and hygiene vary according to circumstances and customs. In regions where there is a lack of adequate sewage disposal systems or running water, maintaining proper hygiene can be a real challenge.

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Lack of personal and social hygiene can be a big issue if ancient issues of plagues and pestilences are considered. These deadly conditions, which were once considered as wraths of God's anger on the mankind, were found to be results of lack of hygiene and the resulting small creatures around us, after centuries of painstaking research activities.

Hygiene is especially a major issue for developing countries as people become sick and also die because of insufficient hygiene in residential environment or industrial areas.

But the times and our attitudes are changing positively towards this issue. No matter which part of the world, one can easily see that hygiene related habits are changing substantially with the developing world.

The Home Care Market:

Amongst the larger segment of cleanliness products, used for commercial and residential environments, the market for home care or household cleanliness products used in residential environments have been comparatively less ignored. The major products in this market include air care, laundry care, toilet care, surface care, dishwashing, polishing, surface care and bleaching products.

In the recent times, due to the ongoing efforts from governments, media and manufacturers has increased the consumer awareness about hygiene and cleanliness products such as hand washers and toilet care products, especially in the rural regions of developing countries.

Improving living standards and a rise in per capita income in developing nations is also a major reason behind the acceptance of hygiene and cleanliness products among these regions.

In 2005, developed nations such as the USA, Japan, Germany, the UK, Italy and France accounted for less than a tenth part of the world population but these were the same regions that had more than half the share of the home care market. The consumers from these countries and their demands have shaped the way home care products were manufactured, marketed and developed across the globe.

However, since the last few years, consumer market for home care products have substantially amplified in countries such as India, China, Brazil, South Korea, Mexico and Russia.

These countries have achieved unparalleled economic growth, which has increased the spending capacity of a larger population, giving rise to an increasing demand for home care products from these regions.

Market Leaders:

The industry for cleanliness and hygiene related products is majorly dominated by well known international brands. Their long-established brand names, a well-known reputation for high quality and the effective and widespread networks of these big-brands continue to rule markets.

But many private labels are also on a rise due to their offering of cheaper prices and acceptable quality products. The changing modes of shopping, visual shelf displays and rise in the number of supermarkets, hypermarkets and shopping malls are allowing good growth for smaller brands as well.

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This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include

- North America
- Asia Pacific
- Europe
- Rest of the World

This report provides comprehensive analysis of

- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porters five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

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