New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 11/13/2014 -- Home improvement is a well-known pastime for French people. Even if most French consumers do not themselves undertake substantial home improvement works, minor repairs or renovations such as painting are popular. Thus, the home improvement category constitutes a significant proportion of home and garden value sales.
The sales environment of home improvement in France remained highly fragmented with players mainly focusing on one specific area of the home improvement industry. Given the importance of home paint to overall home improvement sales, the largest player overall in 2013 remained ICI Paints D?co France SA, the French subsidiary of the GBO Akzo Nobel NV. ICI Paints D?co France is present only in home paint.
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Home improvement is expected to register a flat performance over the forecast period, as the recovery from the low point of 2013 is expected to be take a long time. Many consumers will continue to delay major renovation projects in France, particularly while the real estate market continues to show a decline in transactions. French consumers are expected to delay works as long as necessary, particularly given the gloomy outlook concerning unemployment and the flat GDP growth.
Home Improvement Market Research Analyse key trends and developments in France for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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