Boston, MA -- (SBWIRE) -- 11/14/2013 -- While sales of home improvement have been on a downward slope since 2009, 2012 witnessed a positive growth of 2%. Due to the continuation of the weak real estate market and the decrease in consumer propensity to invest in their homes, the category timidly increased in current prices, to reach RON2.3 billion. The government's "First House" programme was among the few factors that slowed the decline, given that many of the transactions linked to the programme included renovation initiatives. Most...

Euromonitor International's Home Improvement in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2017 illustrate how market demand is expected to evolve in the medium-term

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Product coverage: Bathroom and Sanitaryware, Electrical Supplies, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Home Improvement market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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