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Home Insecticides in Ireland - New Market Research Report

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 06/09/2014 -- Following a poor performance in 2012 that was largely caused by some poor weather, the improved conditions in 2013 meant that volume sales did pick up with 1% growth (as against a fall of 2% the previous year.) However, the ongoing recession meant that retailers and manufacturers were forced into cutting prices and offering discounts and promotions where possible to bolster sales and this means that insecticides records declining value sales for the seventh consecutive year, albeit at the lowest level of decline in that period.

Competitive Landscape

Allegro remained the dominant player in home insecticides throughout the review period and accounted for 52% value share in 2013. The company benefits from representing SC Johnson's Raid and Sara Lee's Vapona brands, with these jointly dominating spray/aerosol insecticides. These are well-known global brands with a strong reputation for efficacy and also benefit from the widest and most consistent distribution presence.

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Industry Prospects

Consumers will continue to prefer home insecticides that are used only when and where needed during the forecast period, with many being concerned about the potential for toxic chemicals in these products. As a result, electric insecticides and insecticide baits are expected to continue to see volume sales decline during the forecast period. Spray/aerosol insecticides and "other" home insecticides are meanwhile set to see volume sales grow, with the latter product area chiefly benefiting from a good performance for ant powder.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in Ireland market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Insecticides in Ireland?
- What are the major brands in Ireland?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Ireland?
- What are the key new product launches in the insecticides market?

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