Boston, MA -- (SBWIRE) -- 11/07/2014 -- Homewares demonstrated less than 1% growth in value terms, reaching JPY381 billion in 2013. Despite some economic recovery since the Lehman Brothers disaster, sales of homewares have not recovered. The home cooking trend is still strong among consumers and there are an increasing number of single males who cook their own meals at home. Furthermore, the strong growth in sales of new houses in 2013 before the tax hike has supported sales of homewares for these new houses. However, homewares is already mature and consumers are shifting towards purchasing lower-priced products, and value growth has been stagnant, accordingly.

Competitive Landscape

SEB Japan is the leading player with an 8% value share in 2013, followed by Nitori Co and Kai Corp. SEB Japan is a global French company specialised in producing its T-Fal stove top cookware. The company?s stove top frying pans and pots with removable hinges fulfil the needs of Japanese consumers with limited kitchen storage space and have been very popular.

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Industry Prospects

Homewares is forecast to grow by a 1% CAGR in value terms over the forecast period. Home cooking will continue to be popular among Japanese consumers and this should continue to support sales in homewares. However, the Japanese population is already decreasing and therefore the overall consumption of homewares will continue to decrease over the forecast period. Homewares are necessary products for daily living, but they are not purchased very frequently by consumers, as most are durable and long-lasting items.

Homewares Market Research Analyse key trends and developments in Japan for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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