Sydney, Australia -- (SBWIRE) -- 03/25/2014 -- Hoosh Marketing, the only marketing automation agency specialising in B2C, has today announced its partnership with the University of Technology Sydney (UTS), to launch the world’s first formally accredited Marketing Automation qualification for postgraduate students.
The Master of Data Science by UTS, will be offered early 2015 to fill a widening data science/digital marketing skills gap in Australia, with pre-cursor short courses in Q3/4 of 2014.
Unlike any other postgraduate course of its kind, the Master of Data Science & Innovation will include practical, hands-on training in a leading marketing automation platform. Students will also gain experience of Lean- & Agile- Marketing concepts; essential for fast-paced modern marketing.
The practical component of this Masters consists of 10 teaching modules, created by specialist practitioners from Hoosh and UTS. It is delivered via an online training platform, with final assessments through real-life marketing campaigns for participating charities.
Dr. Suresh Sood, Head of Academic Programs Development for UTS said:
“UTS has generated a great deal of social impact through enabling marketing students to harness social media with not-for-profit organizations. This work with Hoosh takes our previous efforts to a logical conclusion by equipping students with an ability to help charitable organizations execute real marketing campaigns, at scale, using Marketing Automation.”
Adding to this, Hoosh’s Director of Training, Fab Capodicasa, said:
“Having rolled out similar training to dozens of high-profile companies in Australia, I’m excited that we’re now launching such a programme to help marketing students and charities in Australia. We approached UTS because it is the most forward-thinking and prestigious technology university in Australia, and has a well-established community program.”
“This initiative is just the first step to developing, longer term, an entire Digital Marketing degree that will enable students to gain practical experience in modern tools, real campaigns and graduate with in-demand data science skills – something that to date has been missing in Australia”
Several hand-picked UTS students with a previous understanding of the digital and social media landscape have already begun the course; learning how to execute all the components of digital campaigns such as inbound-, email-, content- & social marketing.
One such student Dorin Picu, has this to say:
“I have found that there is still a lack of practical experience in my courses. Hoosh’s interactive learning platform, which I can access on the go, meets this need nicely. I strongly feel that it has provided me with work-ready, real-world skills.”
Hoosh already provides a comprehensive Marketo training course to companies in the region; Marketo being the leading Marketing Automation platform. With this development, Hoosh aims to continue to be at the educational forefront of the Marketing Automation industry.
Full details about the course will be available on the Hoosh Marketing by the end of June 2014. For more information, please contact Fab Capodicasa, Hoosh’s Director.
About Hoosh Marketing
Hoosh Marketing (http://hooshmarketing.com.au) is a Marketo-certified agency and the only Marketing Automation agency specialising in B2C marketing.
Founded by ex-Marketo consultants, Hoosh is a new breed of marketing agency: tech-savvy, ROI-driven and sales focused. Hoosh is an evangelist of next-generation marketing methodologies: Lean & Agile.