Albany, NY -- (SBWIRE) -- 12/19/2013 -- Household Hard Surface Cleaning and Care Products - China - December 2013

With the population and economy growing, use of household cleaning products is also expected to expand. To take advantage of this, both domestic and foreign manufacturers are racing to build plants in China to establish their strategic footholds

To Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/household-hard-surface-cleaning-and-care-products-china-december-2013

Report Short Desc

Introduction

Definition
Report structure
Methodology
Abbreviations

Executive Summary

The market
Figure 1: China – total market for household hard surface cleaning and care products, by value, 2008-18
Companies and brands
Figure 2: China top five household hard surface cleaning and care companies, by market share, 2012
The consumer
Person responsible for household cleaning and the floor types at home
Frequency of cleaning product usage
Places of purchase and factors considered important when buying
Household cleaning and product usage behaviour
Household cleaning and product usage attitudinal statements
Key trends
Attitudinal differences across consumer segments
Cultivating product usage among consumers
‘Friendly’ USP to raise products’ competitive advantage
Tapping into convenience while ensuring effectiveness
What we think

The Market

Key points
Market size
Figure 3: China’s household hard surface cleaning and care market value sales, 2008-13
Figure 4: Comparison of total retail sales and per capita spending on household hard surface cleaning and care products amongst selected countries, 2010-11
Market segmentation
Figure 5: Value sales, annual growth and CAGR of household hard surface cleaning and care products in China, by segment, 2008-13
Figure 6: New household hard surface cleaning and care products launched, % share by sub-category, 2010-June 2013
Forecast
Figure 7: China – total market for household hard surface cleaning and care products, by value, 2008-18
Figure 8: China kitchen cleaner market value forecast, 2008-18
Figure 9: China hard surface cleaners market value forecast, 2008-18
Figure 10: China bleach/disinfectants market value forecast, 2008-18
Figure 11: China washroom cleaners market value forecast, 2008-18
Figure 12: China furniture cleaner market value forecast, 2008-18
Figure 13: China other clean & polishers market value forecast, 2008-18

Click Here To Download Detail Report: http://www.marketresearchreports.biz/sample/sample/181175

Underlying Drivers and Barriers

Market drivers
Increasing average personal disposal income and the emerging middle class
Increasing number of households and house ownership
The emergence of new living concepts in China
Growth in furniture and electrical appliances ownership in China
Figure 14: China per capita annual cash consumption expenditure for urban households on household facilities and articles (RMB), 1990-2011
Figure 15: Monthly expenditure on household and electrical items, March 2013
Growing hygiene awareness amongst Chinese
Figure 16: Proportion of new product launches in household hard surface cleaning products making antibacterial claims, 2010-June 2013
Market barriers
Pressure on household budgets puts focus on value
Habitual usage of laundry detergent as multipurpose detergent in rural areas

Companies and Brands

Key points
Leading companies’ market shares
Figure 17: China household hard surface cleaning and care companies, by market share, 2010-12
Companies
SC Johnson & Son Inc. (http://www.scjohnson.com.cn/)
Figure 18: Recently launched products by Mr Muscle, 2010-June 2013
Guangzhou Blue Moon Co. Ltd. (http://www.bluemoon.com.cn/)
Figure 19: Recently launched products by Mr Muscle, 2010-June 2013
Reckitt Benckiser Group plc.
Beijing LvSan Chemistry Co. Ltd. (http://www.lvsan.com/)
Figure 20: Recently launched products by LvSan, 2010-2013 (June)

The Consumer – Person Responsible in Household for Cleaning and the Floor Types at Home

Key points
Younger women are less tied to traditional gender roles in cleaning
Figure 21: Person responsible for cleaning, September 2013
Figure 22: Person responsible for cleaning, by gender and age group, September 2013
Marble/ceramic tiles and solid hardwood floors are the most popular floor types
Figure 23: Types of flooring at home, September 2013

The Consumer – Frequency of Cleaning Product Usage

Key points
Kitchens and toilets/bathrooms the top two places receiving frequent cleaning
Figure 24: Frequency of product usage, September 2013
One fifth of households are currently non-users
Figure 25: Number of different types of cleaning product used, September 2013

The Consumer – Places of Purchase and Factors Considered Important During Purchase

Key points
Hypermarkets and supermarkets dominate sales
Figure 26: Places cleaning products purchased, September 2013
Cleaning power and ‘safe for babies/toddlers’ claims are key purchase factors among consumers
Figure 27: Factors considered important when purchasing household cleaning products, September 2013
Figure 28: Top ten claims for household hard surface cleaning and care products in China, 2010-June 2013
Figure 29: Factors considered important when purchasing household cleaning products, by monthly personal income, September 2013
Versatility of products has to be demonstrated

The Consumer – Household Cleaning and Product Usage Behaviour

Key points
Figure 30: Attitudes towards product usage and cleaning, September 2013
High income earners or married people are highly attached to clean and tidy homes
Low earners and singles more inclined to have a burst of cleaning activities
Demand for convenient and specialised cleaning products

The Consumer – Attitudes towards Household Cleaning and Product Usage

Key points
Figure 31: Attitudes towards cleaning products, September 2013
Three quarters would rather pay a bit more for well-known brand
Product innovation to meet evolving consumer needs
Eight in ten demand more information on product functionality
Move to larger packs for economy reasons

Key Issue – Attitudinal Differences Across Consumer Segments

Key points
Attitudes and expectations towards home cleanliness and product usage
Figure 32: Target groups for household hard surface cleaning and care products, September 2013
The Conventional Cleaners
Conventional Cleaners have high expectations of home cleanliness
Paying high attention to extra benefits apart from cleaning power
Brand is important
The Value-conscious
Too busy to have high demand for home cleanliness
Product quality and value are more important than brand
The Amateurs
Inexperienced in cleaning but still demand clean home environment
Unsure about brands and product qualities and functionalities
Laid-back
Laid-back are lax in cleanliness and cleaning
Less demanding towards product features
More willing to spend on basic, well-known brand cleaning products than extra benefits
But four in ten of them are still willing to use disposable wipes
What does it mean?

To Buy The Copy of This Report Visit: http://www.marketresearchreports.biz/analysis/181175

Key Issue – Cultivating Product Usage Among Consumers

Key points
Variety of products have not yet fully exploited usage
Figure 33: Frequency of product usage, September 2013
Figure 34: New household hard surface cleaning and care products launched, 2010-June 2013
Demand for more information from product manufacturers
Figure 35: Agreement with “Manufacturers should provide more information to highlight the benefits of their cleaning products”, by monthly personal income, September 2013
Cultivating consumers on the usage of specialised products
Figure 36: Number of different floor types in homes, September 2013
Raising awareness on cleaning and care of white goods
Figure 37: Ownership of durable consumer goods per 100 urban households at year-end, by level of income, 2011
Drinking water machine cleaning presents potential
Offering furniture care products with extra value added to encourage frequent usage
Economy bundle packages to target lower income consumers
Figure 38: High and medium* frequency of product usage, by monthly personal income, September 2013
Figure 39: Importance of ‘on promotion/special offer’ when purchasing household cleaning products, by monthly personal income, September 2013
Care packages to target new homes and as gift options
What does it mean?

Latest Reports:

Global and China Anticaking Agent Industry 2013 Market Research Report: http://www.marketresearchreports.biz/analysis-details/global-and-china-anticaking-agent-industry-2013-market-research-report

The report firstly introduced Anticaking agent basic information included Anticaking agent definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Anticaking agent industry policy and plan, Anticaking agent product specification, manufacturing process, cost structure etc. then statistics Global and China key manufacturers Anticaking agent capacity production cost price profit production value gross margin etc information, and Global and China Anticaking agent capacity production market share supply demand shortage import export consumption etc data statistics, and Anticaking agent 2009-2014 capacity production price cost profit production value gross margin etc information.

And also listed Anticaking agent upstream raw materials and down stream analysis and Anticaking agent marketing channels industry development trend and proposals.

In the end, The report introduced Anticaking agent new project SWOT analysis Investment feasibility analysis investment return analysis and also give related research conclusions and development trend analysis on China Anticaking agent industry. In a word, it was a depth research report on China Anticaking agent industry. And thanks to the support and assistance from Anticaking agent industry chain related technical experts and marketing engineers during Research Team survey and interviews.

Click Here To Download Detail Report: http://www.marketresearchreports.biz/sample/sample/181151

Table of Contents

Chapter One Anticaking agent Industry Overview

Chapter Two Anticaking agent International and China Market Analysis

Chapter Three Anticaking agent Development Environmental Analysis

Chapter Four Anticaking agent Development Policy and Plan

Chapter Five Anticaking agent Manufacturing Process and Cost Structure

Chapter Six 2009-2014 Anticaking agent Productions Supply Sales Demand Market Status and Forecast

Chapter Seven Anticaking agent Key Manufacturers Analysis

Chapter Eight Up and Down Stream Industry Analysis

Chapter Nine Anticaking agent Marketing Channels Analysis

Chapter Ten Anticaking agent Industry Development Trend

Chapter Eleven Anticaking agent Industry Development Proposals

Chapter Twelve Anticaking agent New Project Investment Feasibility Analysis

Chapter Thirteen Global and China Anticaking agent Industry Research Conclusions

Global and China Xylitol Industry 2013 Market Research Report: http://www.marketresearchreports.biz/analysis-details/global-and-china-xylitol-industry-2013-market-research-report

The report firstly introduced Xylitol basic information included LED Road Lamp definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Xylitol industry policy and plan, Xylitol product specification, manufacturing process, product cost structure etc. then statistics China key manufacturers Xylitol capacity production cost price profit production value gross margin etc details information, at the same time, statistics these manufacturers Xylitol products customers application capacity market position company contact information etc company related information, then collect all these manufacturers data and listed Global and China Xylitol capacity production capacity market share production market share supply demand shortage import export consumption etc data statistics, and then introduced Global and China Xylitol 2009-2018 capacity production price cost profit production value gross margin etc information.

And also listed Xylitol upstream raw materials equipments and Down stream client alternative products survey analysis and Xylitol marketing channels industry development trend and proposals.

In the end, This report introduced Xylitol new project SWOT analysis Investment feasibility analysis investment return analysis and also give related research conclusions and development trend analysis of Global and China Xylitol industry. In a word, it was a depth research report on Global and China Xylitol industry. And thanks to the support and assistance from Xylitol industry chain related technical experts and marketing engineers during Research Team survey and interviews.

Click Here To Download Detail Report: http://www.marketresearchreports.biz/sample/sample/171744

Table of Contents

Chapter One Xylitol Industry Overview 1

Chapter Two Xylitol International and China Market Analysis 11

Chapter Three Xylitol Industry Development Environmental Analysis 28

Chapter Four Xylitol Development Policy and Plan 35

Chapter Five Xylitol Manufacturing Process and Cost Structure 39

Chapter Six 2009-2014 Xylitol Productions Supply Sales Demand Market Status and Forecast 49

Chapter Seven Xylitol Key Manufacturers Analysis 63

Chapter Eight Up and Down Stream Industry Analysis 117

Chapter Nine Xylitol Marketing Channels Analysis 122

Chapter Ten Xylitol Industry Development Trend 125

Chapter Eleven Xylitol Industry Development Proposals 132

Chapter Twelve Xylitol New Project Investment Feasibility Analysis 140

Chapter Thirteen Global and China Xylitol Industry Research Conclusions 145

About MarketResearchReports.Biz
MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Website: http://www.marketresearchreports.biz/
Blog: http://mrrfocuseconomics.blogspot.com/