Self Pub Nation

How Authors Can Boost Their Book Marketing Efforts with Pinterest

The author of the new book, "Lazy Writer's Guide to Pinterest," shares the inside scoop on how authors can use Pinterest to boost their book marketing results.


San Diego, CA -- (SBWIRE) -- 10/15/2015 -- Pinterest might be great for finding that perfect pair of Manolo shoes or getting DIY kitchen ideas, but can it actually help authors with their book marketing?

According to Michael Rogan, author of the new book "Lazy Writer's Guide to Pinterest," the answer is a resounding "yes!"

"For years I didn't have a clue what Pinterest was all about. For one thing, I'm a guy!" said Rogan. "But then I started to dig into it a bit - and was desperate to sell more books - and I began to realize that Pinterest was the best book marketing tool that a writer can have."

That's because, as Rogan makes clear, marketing on Pinterest works best when the message is motivating, inspiring and visual. And there are few things that fit that bill as well as messaging around the world of an author.

"Pinterest was practically made for us," said Rogan. "Our job as authors, whether fiction or non-fiction, is to transport readers to a whole new way of seeing the world."

"And new 'worlds' work really well on Pinterest."

The only downside, to Rogan, with book marketing on Pinterest is learning the ins and outs of this super-popular social network. "The jargon is confusing, and it can be frustrating to find any traction, if you don't know what you're doing."

That's why Rogan decided to share his Pinterest book marketing process with other authors in his installment in the "Lazy Writer's Guide" series. "I go over what to do - and not to do. And how to get serious results, in just minutes a day."

Because it's Rogan's belief authors should learn "just enough" Pinterest marketing to sell books. (Not become a Pinterest expert.)

"All those pins and repins won't do you much good if you don't keep writing awesome books. That might be the best book marketing tool of all."